---
title: "Avid vs Ross Video: Which is more popular by branded search?"
description: "Which is more popular in search, Avid or Ross Video? Compare estimated monthly branded-search demand and Share of Search inside the Broadcast software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avid-vs-ross-video"
publisher: "Brandwave"
---

# Avid vs Ross Video: Which is more popular by branded search?

Which is more popular in search, Avid or Ross Video? Compare estimated monthly branded-search demand and Share of Search inside the Broadcast software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avid and Ross Video
- **Competitive set**: Broadcast software
- **Market**: Global
- **Month measured**: Aug 2026
- **Avid Share of Search**: 87%
- **Ross Video Share of Search**: 2.3%

## Which is more popular in search, Avid or Ross Video?

- In August 2026, Avid had more branded searches than Ross Video among broadcast software worldwide. Avid was estimated to have 201K branded searches compared to Ross Video’s 5.4K, and held an 87% Share of Search versus Ross Video’s 2.3%.
- Avid was ahead of Ross Video in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avid’s estimated Share of Search among broadcast software worldwide moved from 87.7% to 87%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Ross Video’s estimated Share of Search among broadcast software worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for broadcast software worldwide in August 2026?

- In August 2026, Avid gained estimated Share of Search among broadcast software worldwide, from 86% to 87%.
- Ross Video’s estimated Share of Search among broadcast software worldwide has lost ground for 3 months in a row, from 3.5% to 2.3% in August 2026.

## Month by month

| Month | Avid estimated searches | Avid Share of Search | Avid rank | Ross Video estimated searches | Ross Video Share of Search | Ross Video rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 87.7% | 1 | 6.6K | 2.4% | 4 |
| Nov 2025 | 201K | 86% | 1 | 6.6K | 2.8% | 4 |
| Dec 2025 | 201K | 87% | 1 | 5.4K | 2.3% | 4 |
| Jan 2026 | 246K | 86% | 1 | 9.9K | 3.5% | 3 |
| Feb 2026 | 201K | 78.5% | 1 | 6.6K | 2.6% | 4 |
| Mar 2026 | 201K | 84% | 1 | 8.1K | 3.4% | 3 |
| Apr 2026 | 201K | 85.4% | 1 | 8.1K | 3.4% | 3 |
| May 2026 | 201K | 86.6% | 1 | 8.1K | 3.5% | 3 |
| Jun 2026 | 165K | 84.8% | 1 | 6.6K | 3.4% | 4 |
| Jul 2026 | 165K | 86% | 1 | 5.4K | 2.8% | 4 |
| Aug 2026 | 201K | 87% | 1 | 5.4K | 2.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avid’s and Ross Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avid**: Measured on the search term “avid”.
- **Ross Video**: Measured on the search term “ross video”.

- [Avid profile](/demand/global-en/brands/avid)
- [Ross Video profile](/demand/global-en/brands/ross-video)
- [All broadcast software worldwide](/demand/global-en/categories/broadcast-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avid or Ross Video?

In August 2026, Avid had more branded searches than Ross Video among broadcast software worldwide. Avid was estimated to have 201K branded searches compared to Ross Video’s 5.4K, and held an 87% Share of Search versus Ross Video’s 2.3%.

## Cite this page

Brandwave. "Avid vs Ross Video: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/avid-vs-ross-video

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avid-vs-ross-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.