---
title: "Avery vs Brother P-touch: Which is searched more?"
description: "Which is more popular in search, Avery or Brother P-touch? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avery-vs-brother-p-touch"
publisher: "Brandwave"
---

# Avery vs Brother P-touch: Which is searched more?

Which is more popular in search, Avery or Brother P-touch? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avery and Brother P-touch
- **Competitive set**: Label maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Avery Share of Search**: 33.2%
- **Brother P-touch Share of Search**: 6.5%

## Which is more popular in search, Avery or Brother P-touch?

- In September 2026, Avery had more branded searches than Brother P-touch among label maker brands worldwide. Avery was estimated to have 168K branded searches compared to Brother P-touch’s 33.1K, and held a 33.2% Share of Search versus Brother P-touch’s 6.5%.
- Avery was ahead of Brother P-touch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide moved from 36.1% to 33.2%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for label maker brands worldwide in September 2026?

- In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 36.7% estimated Share of Search.
- In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 38.9% to 33.2%.

## Month by month

| Month | Avery estimated searches | Avery Share of Search | Avery rank | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 206K | 36.1% | 1 | 33.1K | 5.8% | 4 |
| Nov 2025 | 169K | 32.2% | 2 | 33.1K | 6.3% | 4 |
| Dec 2025 | 252K | 41.9% | 1 | 33.1K | 5.5% | 4 |
| Jan 2026 | 168K | 30.4% | 2 | 49.5K | 8.9% | 4 |
| Feb 2026 | 138K | 30.5% | 2 | 33.1K | 7.3% | 4 |
| Mar 2026 | 168K | 33% | 1 | 33.1K | 6.5% | 4 |
| Apr 2026 | 168K | 33.4% | 1 | 40.5K | 8% | 4 |
| May 2026 | 168K | 34.2% | 1 | 27.1K | 5.5% | 4 |
| Jun 2026 | 138K | 30.8% | 2 | 27.1K | 6.1% | 4 |
| Jul 2026 | 138K | 31.2% | 2 | 33.1K | 7.5% | 4 |
| Aug 2026 | 205K | 38.9% | 1 | 33.1K | 6.3% | 4 |
| Sep 2026 | 168K | 33.2% | 2 | 33.1K | 6.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avery’s and Brother P-touch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avery**: Measured on the search terms “avery barcode”, “avery barcode label”, “avery label” and “avery label maker”, summed into one figure.
- **Brother P-touch**: Measured on the search term “brother p touch”.

- [Avery profile](/demand/global-en/brands/avery)
- [Brother P-touch profile](/demand/global-en/brands/brother-p-touch)
- [All label maker brands worldwide](/demand/global-en/categories/label-maker-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avery or Brother P-touch?

In September 2026, Avery had more branded searches than Brother P-touch among label maker brands worldwide. Avery was estimated to have 168K branded searches compared to Brother P-touch’s 33.1K, and held a 33.2% Share of Search versus Brother P-touch’s 6.5%.

## Cite this page

Brandwave. "Avery vs Brother P-touch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avery-vs-brother-p-touch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avery-vs-brother-p-touch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.