--- title: "Avène vs The Ordinary: Which is more popular?" description: "Is Avène or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avene-vs-the-ordinary-skincare" publisher: "Brandwave" --- # Avène vs The Ordinary: Which is more popular? Is Avène or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and The Ordinary - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Avène Share of Search**: 1.9% - **The Ordinary Share of Search**: 9.2% ## Is Avène or The Ordinary more popular in search? - In October 2026, The Ordinary had more branded searches than Avène among skincare brands worldwide. The Ordinary had about 1.4 million branded searches, while Avène had 301,000. The Ordinary made up 9.2% of all skincare brand searches we track, and Avène accounted for 1.9%. - The Ordinary was ahead of Avène in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Avène’s share of searches among skincare brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending October 2026, The Ordinary’s share of searches among skincare brands worldwide moved from 11.2% to 9.2%, and its estimated monthly branded searches moved from 2.1M to 1.4M. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Ordinary was listed before Avène in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - In October 2026, The Ordinary lost share of searches among skincare brands worldwide, from 10.2% to 9.2%. - In October 2026, Avène rose from 16th to 14th among skincare brands worldwide. ## How has branded search for Avène and The Ordinary changed worldwide over the last 12 months? | Month | Avène estimated searches | Avène Share of Search | Avène rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 368K | 2% | 14 | 2.1M | 11.2% | 4 | | Dec 2025 | 301K | 1.8% | 14 | 1.5M | 9% | 4 | | Jan 2026 | 368K | 2.2% | 13 | 1.5M | 8.8% | 4 | | Feb 2026 | 301K | 2% | 13 | 1.2M | 8.2% | 4 | | Mar 2026 | 368K | 2.2% | 13 | 1.5M | 8.8% | 4 | | Apr 2026 | 368K | 2.2% | 13 | 1.8M | 10.5% | 4 | | May 2026 | 368K | 2.3% | 13 | 1.4M | 9% | 4 | | Jun 2026 | 301K | 2% | 13 | 1.4M | 9.7% | 4 | | Jul 2026 | 301K | 2.1% | 14 | 1.4M | 9.7% | 4 | | Aug 2026 | 301K | 2% | 14 | 1.4M | 9.3% | 4 | | Sep 2026 | 246K | 1.8% | 16 | 1.4M | 10.2% | 4 | | Oct 2026 | 301K | 1.9% | 14 | 1.4M | 9.2% | 4 | ## How are Avène’s and The Ordinary’s branded searches counted? Brandwave collects information about searches that people make online using Avène’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search term “avene”. - **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary”, “the ordinary niacinamide” and “the ordinary retinol”, summed into one figure. - [Avène profile](/demand/global-en/brands/avene) - [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avène or The Ordinary more popular in search? In October 2026, The Ordinary had more branded searches than Avène among skincare brands worldwide. The Ordinary had about 1.4 million branded searches, while Avène had 301,000. The Ordinary made up 9.2% of all skincare brand searches we track, and Avène accounted for 1.9%. ## Cite this page Brandwave. "Avène vs The Ordinary: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/avene-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avene-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.