--- title: "Avène vs Laneige: Which is searched more?" description: "Is Avène or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avene-vs-laneige" publisher: "Brandwave" --- # Avène vs Laneige: Which is searched more? Is Avène or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and Laneige - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Sep 2026 - **Avène Share of Search**: 1.8% - **Laneige Share of Search**: 3.2% ## Is Avène or Laneige more popular in search? - In September 2026, Laneige had more branded searches than Avène among skincare brands worldwide. Laneige had about 450,000 branded searches, while Avène had 246,000. Laneige made up 3.2% of all skincare brand searches we track, and Avène accounted for 1.8%. - Laneige was ahead of Avène in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avène’s share of searches among skincare brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Laneige’s share of searches among skincare brands worldwide moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 550K to 450K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laneige did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in September 2026? - In September 2026, Laneige rose from 11th to 10th among skincare brands worldwide. - In September 2026, Avène fell from 14th to 15th among skincare brands worldwide. ## Month by month | Month | Avène estimated searches | Avène Share of Search | Avène rank | Laneige estimated searches | Laneige Share of Search | Laneige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 2% | 13 | 550K | 3.7% | 11 | | Nov 2025 | 368K | 2% | 14 | 823K | 4.4% | 9 | | Dec 2025 | 301K | 1.8% | 14 | 823K | 5% | 8 | | Jan 2026 | 368K | 2.2% | 13 | 673K | 4% | 10 | | Feb 2026 | 301K | 2% | 13 | 550K | 3.7% | 10 | | Mar 2026 | 368K | 2.2% | 13 | 550K | 3.2% | 11 | | Apr 2026 | 368K | 2.2% | 13 | 450K | 2.7% | 11 | | May 2026 | 368K | 2.3% | 13 | 450K | 2.8% | 11 | | Jun 2026 | 301K | 2% | 13 | 368K | 2.5% | 12 | | Jul 2026 | 301K | 2.1% | 14 | 450K | 3.1% | 10 | | Aug 2026 | 301K | 2% | 14 | 450K | 3% | 11 | | Sep 2026 | 246K | 1.8% | 15 | 450K | 3.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Avène’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search term “avene”. - **Laneige**: Measured on the search term “laneige”. - [Avène profile](/demand/global-en/brands/avene) - [Laneige profile](/demand/global-en/brands/laneige) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avène or Laneige more popular in search? In September 2026, Laneige had more branded searches than Avène among skincare brands worldwide. Laneige had about 450,000 branded searches, while Avène had 246,000. Laneige made up 3.2% of all skincare brand searches we track, and Avène accounted for 1.8%. ## Cite this page Brandwave. "Avène vs Laneige: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avene-vs-laneige This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avene-vs-laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.