---
title: "Avène vs La Roche-Posay: Which is searched more?"
description: "Which is more popular in search, Avène or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avene-vs-la-roche-posay"
publisher: "Brandwave"
---

# Avène vs La Roche-Posay: Which is searched more?

Which is more popular in search, Avène or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avène and La Roche-Posay
- **Competitive set**: Pharmacy skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Avène Share of Search**: 3.7%
- **La Roche-Posay Share of Search**: 27.3%

## Which is more popular in search, Avène or La Roche-Posay?

- In September 2026, La Roche-Posay had more branded searches than Avène among pharmacy skincare brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Avène’s 246K, and held a 27.3% Share of Search versus Avène’s 3.7%.
- La Roche-Posay was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide moved from 25.5% to 27.3%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for pharmacy skincare brands worldwide in September 2026?

- In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.
- In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 29.5% to 27.3%.
- Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Month by month

| Month | Avène estimated searches | Avène Share of Search | Avène rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 4.2% | 5 | 1.8M | 25.5% | 3 |
| Nov 2025 | 368K | 4.5% | 5 | 2.2M | 27.4% | 3 |
| Dec 2025 | 301K | 3.9% | 5 | 2.2M | 28.9% | 2 |
| Jan 2026 | 368K | 4.6% | 5 | 2.2M | 27.8% | 3 |
| Feb 2026 | 301K | 4% | 5 | 2.2M | 29.6% | 2 |
| Mar 2026 | 368K | 4.4% | 5 | 2.7M | 32.4% | 1 |
| Apr 2026 | 368K | 4.3% | 5 | 2.7M | 32.4% | 1 |
| May 2026 | 368K | 4.5% | 5 | 2.7M | 33.4% | 1 |
| Jun 2026 | 301K | 4.1% | 5 | 2.2M | 30.2% | 2 |
| Jul 2026 | 301K | 4% | 5 | 2.2M | 29.7% | 2 |
| Aug 2026 | 301K | 4% | 5 | 2.2M | 29.5% | 2 |
| Sep 2026 | 246K | 3.7% | 5 | 1.8M | 27.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avène’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avène**: Measured on the search term “avene”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Avène profile](/demand/global-en/brands/avene)
- [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay)
- [All pharmacy skincare brands worldwide](/demand/global-en/categories/dermatologist-skincare-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avène or La Roche-Posay?

In September 2026, La Roche-Posay had more branded searches than Avène among pharmacy skincare brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Avène’s 246K, and held a 27.3% Share of Search versus Avène’s 3.7%.

## Cite this page

Brandwave. "Avène vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avene-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avene-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.