---
title: "Aveeno vs Vaseline: Which is more popular by branded search?"
description: "Which is more popular in search, Aveeno or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-vaseline"
publisher: "Brandwave"
---

# Aveeno vs Vaseline: Which is more popular by branded search?

Which is more popular in search, Aveeno or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno and Vaseline
- **Competitive set**: Body lotion
- **Market**: Global
- **Month measured**: Aug 2026
- **Aveeno Share of Search**: 4.1%
- **Vaseline Share of Search**: 24.9%

## Which is more popular in search, Aveeno or Vaseline?

- In August 2026, Vaseline had more branded searches than Aveeno among body lotion worldwide. Vaseline was estimated to have 1M branded searches compared to Aveeno’s 165K, and held a 24.9% Share of Search versus Aveeno’s 4.1%.
- Vaseline was ahead of Aveeno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide moved from 5.1% to 4.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide moved from 25.5% to 24.9%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for body lotion worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 5.1% | 4 | 1M | 25.5% | 2 |
| Nov 2025 | 201K | 4.4% | 4 | 1.2M | 26.6% | 2 |
| Dec 2025 | 201K | 4.7% | 4 | 1.2M | 28.8% | 2 |
| Jan 2026 | 201K | 4.4% | 4 | 1.2M | 26.6% | 2 |
| Feb 2026 | 165K | 4.2% | 4 | 1M | 25.7% | 2 |
| Mar 2026 | 201K | 5% | 4 | 1M | 24.8% | 2 |
| Apr 2026 | 201K | 5% | 4 | 1M | 24.8% | 2 |
| May 2026 | 165K | 4.6% | 4 | 823K | 22.9% | 2 |
| Jun 2026 | 165K | 4.6% | 4 | 823K | 23.1% | 2 |
| Jul 2026 | 165K | 4.1% | 4 | 823K | 20.6% | 3 |
| Aug 2026 | 165K | 4.1% | 4 | 1M | 24.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno**: Measured on the search term “aveeno”.
- **Vaseline**: Measured on the search term “vaseline”.

- [Aveeno profile](/demand/global-en/brands/aveeno)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno or Vaseline?

In August 2026, Vaseline had more branded searches than Aveeno among body lotion worldwide. Vaseline was estimated to have 1M branded searches compared to Aveeno’s 165K, and held a 24.9% Share of Search versus Aveeno’s 4.1%.

## Cite this page

Brandwave. "Aveeno vs Vaseline: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.