--- title: "Aveeno vs Supergoop!: Which is more popular?" description: "Is Aveeno or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-supergoop" publisher: "Brandwave" --- # Aveeno vs Supergoop!: Which is more popular? Is Aveeno or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Supergoop! - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **Aveeno Share of Search**: 0.58% - **Supergoop! Share of Search**: 4.4% ## Is Aveeno or Supergoop! more popular in search? - In October 2026, Supergoop! had more branded searches than Aveeno among sunscreen brands worldwide. Supergoop! had about 105,000 branded searches, while Aveeno had 14,000. Supergoop! made up 4.4% of all sunscreen brand searches we track, and Aveeno accounted for 0.58%. - Supergoop! was ahead of Aveeno in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aveeno’s share of searches among sunscreen brands worldwide moved from 0.57% to 0.58%, and its estimated monthly branded searches moved from 9.7K to 14K. - Across the 12 months ending October 2026, Supergoop!’s share of searches among sunscreen brands worldwide moved from 8% to 4.4%, and its estimated monthly branded searches moved from 137K to 105K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Supergoop! was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Aveeno did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | CeraVe | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Blue Lizard | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Supergoop! | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eucerin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COSRX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thinkbaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Childs Farm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. CeraVe, 3. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Beauty of Joseon, 5. Supergoop!, 6. Blue Lizard, 7. CeraVe - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Ultra Violette, Nivea, Banana Boat, Eucerin, Naked Sundays, COSRX, Sun Bum, Bondi Sands, Aveeno, Vacation, COOLA, Thinkbaby and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in October 2026? - In October 2026, Eucerin overtook Supergoop! to rank 8th among sunscreen brands worldwide, with 4.7% of the searches. - In October 2026, Supergoop! lost share of searches among sunscreen brands worldwide, from 5% to 4.4%. - In October 2026, Aveeno rose from 17th to 16th among sunscreen brands worldwide. ## How has branded search for Aveeno and Supergoop! changed worldwide over the last 12 months? | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.7K | 0.57% | 16 | 137K | 8% | 7 | | Dec 2025 | 10K | 0.61% | 17 | 128K | 7.8% | 7 | | Jan 2026 | 12.3K | 0.65% | 16 | 137K | 7.2% | 8 | | Feb 2026 | 12.3K | 0.67% | 16 | 132K | 7.1% | 8 | | Mar 2026 | 18.4K | 0.69% | 16 | 222K | 8.3% | 7 | | Apr 2026 | 27.6K | 0.9% | 16 | 270K | 8.7% | 5 | | May 2026 | 27.6K | 0.79% | 17 | 325K | 9.3% | 4 | | Jun 2026 | 21.7K | 0.61% | 18 | 281K | 7.8% | 7 | | Jul 2026 | 17.7K | 0.59% | 19 | 231K | 7.6% | 8 | | Aug 2026 | 14.5K | 0.57% | 17 | 162K | 6.4% | 8 | | Sep 2026 | 11.5K | 0.51% | 17 | 114K | 5% | 8 | | Oct 2026 | 14K | 0.58% | 16 | 105K | 4.4% | 9 | ## How are Aveeno’s and Supergoop!’s branded searches counted? Brandwave collects information about searches that people make online using Aveeno’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno spf” and “aveeno sunscreen”, summed into one figure. - **Supergoop!**: Measured on the search terms “super goop”, “supergoop”, “supergoop spf”, “supergoop sunscreen” and “supergoop unseen sunscreen”, summed into one figure. - [Aveeno profile](/demand/global-en/brands/aveeno) - [Supergoop! profile](/demand/global-en/brands/supergoop) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Supergoop! more popular in search? In October 2026, Supergoop! had more branded searches than Aveeno among sunscreen brands worldwide. Supergoop! had about 105,000 branded searches, while Aveeno had 14,000. Supergoop! made up 4.4% of all sunscreen brand searches we track, and Aveeno accounted for 0.58%. ## Cite this page Brandwave. "Aveeno vs Supergoop!: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.