---
title: "Aveeno vs Palmer's: Which is searched more?"
description: "Which is more popular in search, Aveeno or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-palmers-cocoa-butter"
publisher: "Brandwave"
---

# Aveeno vs Palmer's: Which is searched more?

Which is more popular in search, Aveeno or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno and Palmer's
- **Competitive set**: Body care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aveeno Share of Search**: 13.7%
- **Palmer's Share of Search**: 3.7%

## Which is more popular in search, Aveeno or Palmer's?

- In September 2026, Aveeno had more branded searches than Palmer's among body care brands worldwide. Aveeno was estimated to have 336K branded searches compared to Palmer's’ 90.5K, and held a 13.7% Share of Search versus Palmer's’ 3.7%.
- Aveeno was ahead of Palmer's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body care brands worldwide moved from 13.8% to 13.7%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.
- Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

## Month by month

| Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 332K | 13.8% | 3 | 90.5K | 3.8% | 5 |
| Nov 2025 | 361K | 12.2% | 3 | 90.5K | 3.1% | 5 |
| Dec 2025 | 383K | 13.7% | 3 | 90.5K | 3.2% | 5 |
| Jan 2026 | 372K | 13.8% | 3 | 90.5K | 3.4% | 5 |
| Feb 2026 | 314K | 13.6% | 3 | 90.5K | 3.9% | 5 |
| Mar 2026 | 361K | 15.4% | 3 | 90.5K | 3.9% | 5 |
| Apr 2026 | 361K | 15.4% | 3 | 90.5K | 3.9% | 5 |
| May 2026 | 325K | 15.5% | 3 | 90.5K | 4.3% | 5 |
| Jun 2026 | 325K | 15.5% | 3 | 90.5K | 4.3% | 5 |
| Jul 2026 | 336K | 16% | 3 | 90.5K | 4.3% | 5 |
| Aug 2026 | 336K | 15% | 3 | 90.5K | 4.1% | 5 |
| Sep 2026 | 336K | 13.7% | 3 | 90.5K | 3.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure.
- **Palmer's**: Measured on the search term “palmers cocoa butter”.

- [Aveeno profile](/demand/global-en/brands/aveeno)
- [Palmer's profile](/demand/global-en/brands/palmers-cocoa-butter)
- [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno or Palmer's?

In September 2026, Aveeno had more branded searches than Palmer's among body care brands worldwide. Aveeno was estimated to have 336K branded searches compared to Palmer's’ 90.5K, and held a 13.7% Share of Search versus Palmer's’ 3.7%.

## Cite this page

Brandwave. "Aveeno vs Palmer's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-palmers-cocoa-butter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.