--- title: "Aveeno vs OSEA: Which is searched more?" description: "Is Aveeno or OSEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-osea" publisher: "Brandwave" --- # Aveeno vs OSEA: Which is searched more? Is Aveeno or OSEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and OSEA - **Competitive set**: Body oil brands - **Market**: Global - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 15.8% - **OSEA Share of Search**: 5.7% ## Is Aveeno or OSEA more popular in search? - In September 2026, Aveeno had more branded searches than OSEA among body oil brands worldwide. Aveeno had about 336,000 branded searches, while OSEA had 122,000. Aveeno made up 15.8% of all body oil brand searches we track, and OSEA accounted for 5.7%. - Aveeno was ahead of OSEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among body oil brands worldwide moved from 16.8% to 15.8%, and its estimated monthly branded searches moved from 332K to 336K. - Across the 12 months ending September 2026, OSEA’s share of searches among body oil brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 117K to 122K. ## Top body oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OSEA appeared in all five answers. Aveeno was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno and OSEA were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aveeno | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | OSEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body oil brands - Asked ChatGPT "Which body oil brand should I buy?": 1. OSEA, 2. Aveeno - Asked ChatGPT "What are the best body oil brands?": 1. OSEA - Asked ChatGPT "What's the best body oil brand for dry skin?": 1. Aveeno, 2. OSEA - Searched Google, AI Overview "best body oil": 1. OSEA - Searched Google, AI Overview "hydrating body oil": 1. OSEA Not named in any answer: L'Occitane, Elemis and Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body oil brands worldwide in September 2026? - In September 2026, Aveeno lost share of searches among body oil brands worldwide, from 16.4% to 15.8%. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | OSEA estimated searches | OSEA Share of Search | OSEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 332K | 16.8% | 2 | 117K | 5.9% | 4 | | Nov 2025 | 361K | 10.5% | 3 | 145K | 4.2% | 4 | | Dec 2025 | 383K | 10.5% | 2 | 143K | 3.9% | 4 | | Jan 2026 | 372K | 14.6% | 3 | 118K | 4.6% | 4 | | Feb 2026 | 314K | 16.9% | 2 | 117K | 6.3% | 4 | | Mar 2026 | 361K | 18% | 2 | 117K | 5.8% | 4 | | Apr 2026 | 361K | 16.6% | 3 | 142K | 6.5% | 4 | | May 2026 | 325K | 15.8% | 3 | 143K | 7% | 4 | | Jun 2026 | 325K | 17.4% | 2 | 117K | 6.3% | 4 | | Jul 2026 | 336K | 15.1% | 3 | 120K | 5.4% | 4 | | Aug 2026 | 336K | 16.4% | 3 | 118K | 5.8% | 4 | | Sep 2026 | 336K | 15.8% | 3 | 122K | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and OSEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure. - **OSEA**: Measured on the search terms “osea” and “osea malibu”, summed into one figure. - [Aveeno profile](/demand/global-en/brands/aveeno) - [OSEA profile](/demand/global-en/brands/osea) - [All body oil brands worldwide](/demand/global-en/categories/body-oil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or OSEA more popular in search? In September 2026, Aveeno had more branded searches than OSEA among body oil brands worldwide. Aveeno had about 336,000 branded searches, while OSEA had 122,000. Aveeno made up 15.8% of all body oil brand searches we track, and OSEA accounted for 5.7%. ## Cite this page Brandwave. "Aveeno vs OSEA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-osea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-osea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.