---
title: "Aveeno vs L'Occitane: Which is searched more?"
description: "Which is more popular in search, Aveeno or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-loccitane"
publisher: "Brandwave"
---

# Aveeno vs L'Occitane: Which is searched more?

Which is more popular in search, Aveeno or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno and L'Occitane
- **Competitive set**: Body oil brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aveeno Share of Search**: 16.7%
- **L'Occitane Share of Search**: 60.8%

## Which is more popular in search, Aveeno or L'Occitane?

- In September 2026, L'Occitane had more branded searches than Aveeno among body oil brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Aveeno’s 336K, and held a 60.8% Share of Search versus Aveeno’s 16.7%.
- L'Occitane was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body oil brands worldwide moved from 17.9% to 16.7%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide moved from 65.8% to 60.8%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for body oil brands worldwide in September 2026?

- In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.4% to 60.8%.
- In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.7%.

## Month by month

| Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 332K | 17.9% | 2 | 1.2M | 65.8% | 1 |
| Nov 2025 | 361K | 11% | 3 | 2.2M | 68.4% | 1 |
| Dec 2025 | 383K | 11% | 2 | 2.7M | 78.5% | 1 |
| Jan 2026 | 372K | 15.3% | 3 | 1.5M | 61.9% | 1 |
| Feb 2026 | 314K | 18.1% | 2 | 1.2M | 70.3% | 1 |
| Mar 2026 | 361K | 19.2% | 2 | 1.2M | 64.8% | 1 |
| Apr 2026 | 361K | 17.8% | 3 | 1.2M | 60.1% | 1 |
| May 2026 | 325K | 17% | 3 | 1.2M | 63.8% | 1 |
| Jun 2026 | 325K | 18.6% | 2 | 1.2M | 69.9% | 1 |
| Jul 2026 | 336K | 15.9% | 3 | 1.2M | 57.9% | 1 |
| Aug 2026 | 336K | 17.4% | 3 | 1.2M | 63.4% | 1 |
| Sep 2026 | 336K | 16.7% | 3 | 1.2M | 60.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Aveeno profile](/demand/global-en/brands/aveeno)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All body oil brands worldwide](/demand/global-en/categories/body-oil-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno or L'Occitane?

In September 2026, L'Occitane had more branded searches than Aveeno among body oil brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Aveeno’s 336K, and held a 60.8% Share of Search versus Aveeno’s 16.7%.

## Cite this page

Brandwave. "Aveeno vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.