--- title: "Aveeno vs Imperial Leather: Which is searched more?" description: "Is Aveeno or Imperial Leather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-imperial-leather" publisher: "Brandwave" --- # Aveeno vs Imperial Leather: Which is searched more? Is Aveeno or Imperial Leather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Imperial Leather - **Competitive set**: Body wash and soap brands - **Market**: Global - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 3.8% - **Imperial Leather Share of Search**: 0.23% ## Is Aveeno or Imperial Leather more popular in search? - In September 2026, Aveeno had more branded searches than Imperial Leather among body wash and soap brands worldwide. Aveeno had about 165,000 branded searches, while Imperial Leather had 9,900. Aveeno made up 3.8% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.23%. - Aveeno was ahead of Imperial Leather in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among body wash and soap brands worldwide moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Imperial Leather’s share of searches among body wash and soap brands worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Imperial Leather did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Vanicream | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmolive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Protex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Imperial Leather | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash or soap brand should I buy?": 1. Dove, 2. CeraVe, 3. Aveeno, 4. Vanicream - Asked ChatGPT "What are the best body wash or soap brands?": 1. Dove, 2. CeraVe, 3. Aveeno - Asked ChatGPT "What's the best body wash or soap brand for daily cleansing?": 1. Dove, 2. CeraVe, 3. Vanicream, 4. Aveeno - Searched Google, AI Overview "soap brands": 1. Dove - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. CeraVe Not named in any answer: Lux, Dettol, Palmolive, Protex and Imperial Leather. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body wash and soap brands worldwide in September 2026? - Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Imperial Leather estimated searches | Imperial Leather Share of Search | Imperial Leather rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 4.4% | 5 | 12.1K | 0.27% | 9 | | Nov 2025 | 201K | 4.4% | 5 | 12.1K | 0.26% | 9 | | Dec 2025 | 201K | 4.6% | 5 | 9.9K | 0.22% | 9 | | Jan 2026 | 201K | 4.6% | 5 | 9.9K | 0.23% | 9 | | Feb 2026 | 165K | 3.9% | 6 | 8.1K | 0.19% | 9 | | Mar 2026 | 201K | 4.4% | 5 | 9.9K | 0.22% | 9 | | Apr 2026 | 201K | 4.6% | 5 | 14.8K | 0.34% | 9 | | May 2026 | 165K | 3.7% | 5 | 9.9K | 0.22% | 9 | | Jun 2026 | 165K | 3.8% | 6 | 9.9K | 0.23% | 9 | | Jul 2026 | 165K | 3.7% | 6 | 9.9K | 0.22% | 9 | | Aug 2026 | 165K | 3.5% | 6 | 9.9K | 0.21% | 9 | | Sep 2026 | 165K | 3.8% | 6 | 9.9K | 0.23% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and Imperial Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search term “aveeno”. - **Imperial Leather**: Measured on the search term “imperial leather”. - [Aveeno profile](/demand/global-en/brands/aveeno) - [Imperial Leather profile](/demand/global-en/brands/imperial-leather) - [All body wash and soap brands worldwide](/demand/global-en/categories/body-wash-and-soap-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Imperial Leather more popular in search? In September 2026, Aveeno had more branded searches than Imperial Leather among body wash and soap brands worldwide. Aveeno had about 165,000 branded searches, while Imperial Leather had 9,900. Aveeno made up 3.8% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.23%. ## Cite this page Brandwave. "Aveeno vs Imperial Leather: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-imperial-leather This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-imperial-leather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.