--- title: "Aveeno vs Drunk Elephant: Which is more popular?" description: "Is Aveeno or Drunk Elephant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aveeno-vs-drunk-elephant" publisher: "Brandwave" --- # Aveeno vs Drunk Elephant: Which is more popular? Is Aveeno or Drunk Elephant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Drunk Elephant - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Oct 2026 - **Aveeno Share of Search**: 5.1% - **Drunk Elephant Share of Search**: 0.95% ## Is Aveeno or Drunk Elephant more popular in search? - In October 2026, Aveeno had more branded searches than Drunk Elephant among moisturizer brands worldwide. Aveeno had about 92,300 branded searches, while Drunk Elephant had 17,100. Aveeno made up 5.1% of all moisturizer brand searches we track, and Drunk Elephant accounted for 0.95%. - Aveeno was ahead of Drunk Elephant in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K. - Across the 12 months ending October 2026, Drunk Elephant’s share of searches among moisturizer brands worldwide moved from 2.6% to 0.95%, and its estimated monthly branded searches moved from 37.8K to 17.1K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Aveeno nor Drunk Elephant showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Aveeno, Drunk Elephant and Dermalogica. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in October 2026? - Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026. - Estimated monthly branded searches for Drunk Elephant worldwide fell 54.7% over 12 measured months, from 37.8K to 17.1K in October 2026. ## How has branded search for Aveeno and Drunk Elephant changed worldwide over the last 12 months? | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74.6K | 5.1% | 5 | 37.8K | 2.6% | 10 | | Dec 2025 | 74.6K | 5.1% | 5 | 38.1K | 2.6% | 10 | | Jan 2026 | 74.6K | 5.2% | 5 | 25.5K | 1.8% | 10 | | Feb 2026 | 65K | 5.4% | 5 | 21.1K | 1.7% | 10 | | Mar 2026 | 67.2K | 5.3% | 5 | 21K | 1.7% | 10 | | Apr 2026 | 65.4K | 5.5% | 5 | 17.2K | 1.5% | 10 | | May 2026 | 57.2K | 5.3% | 5 | 17.2K | 1.6% | 10 | | Jun 2026 | 55.7K | 5.4% | 6 | 14K | 1.4% | 10 | | Jul 2026 | 58.4K | 5.8% | 6 | 14.1K | 1.4% | 10 | | Aug 2026 | 59.9K | 5.3% | 6 | 14.1K | 1.3% | 10 | | Sep 2026 | 59.9K | 5.2% | 6 | 13.9K | 1.2% | 10 | | Oct 2026 | 92.3K | 5.1% | 5 | 17.1K | 0.95% | 10 | ## How are Aveeno’s and Drunk Elephant’s branded searches counted? Brandwave collects information about searches that people make online using Aveeno’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno face cream”, “aveeno face moisturizer”, “aveeno moisturiser” and “aveeno moisturizer”, summed into one figure. - **Drunk Elephant**: Measured on the search terms “drunk elephant face cream”, “drunk elephant face moisturizer”, “drunk elephant moisturiser” and “drunk elephant moisturizer”, summed into one figure. - [Aveeno profile](/demand/global-en/brands/aveeno) - [Drunk Elephant profile](/demand/global-en/brands/drunk-elephant) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Drunk Elephant more popular in search? In October 2026, Aveeno had more branded searches than Drunk Elephant among moisturizer brands worldwide. Aveeno had about 92,300 branded searches, while Drunk Elephant had 17,100. Aveeno made up 5.1% of all moisturizer brand searches we track, and Drunk Elephant accounted for 0.95%. ## Cite this page Brandwave. "Aveeno vs Drunk Elephant: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/aveeno-vs-drunk-elephant This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aveeno-vs-drunk-elephant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.