--- title: "Avature vs Gem: Which is more popular by branded search?" description: "Which is more popular in search, Avature or Gem? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avature-vs-gem-recruiting" publisher: "Brandwave" --- # Avature vs Gem: Which is more popular by branded search? Which is more popular in search, Avature or Gem? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avature and Gem - **Competitive set**: Recruiting CRM platforms - **Market**: Global - **Month measured**: Aug 2026 - **Avature Share of Search**: 54.2% - **Gem Share of Search**: 27.9% ## Which is more popular in search, Avature or Gem? - In August 2026, Avature had more branded searches than Gem among recruiting CRM platforms worldwide. Avature was estimated to have 10.5K branded searches compared to Gem’s 5.4K, and held a 54.2% Share of Search versus Gem’s 27.9%. - Avature was ahead of Gem in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Avature’s estimated Share of Search among recruiting CRM platforms worldwide moved from 57.5% to 54.2%, and its estimated monthly branded searches moved from 13.2K to 10.5K. - Across the 11 months ending August 2026, Gem’s estimated Share of Search among recruiting CRM platforms worldwide moved from 15.7% to 27.9%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## How did search popularity change for recruiting CRM platforms worldwide in August 2026? - In August 2026, Gem gained estimated Share of Search among recruiting CRM platforms worldwide, from 23.9% to 27.9%. - In August 2026, Avature lost estimated Share of Search among recruiting CRM platforms worldwide, from 57% to 54.2%. ## Month by month | Month | Avature estimated searches | Avature Share of Search | Avature rank | Gem estimated searches | Gem Share of Search | Gem rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.2K | 57.5% | 1 | 3.6K | 15.7% | 3 | | Nov 2025 | 13.2K | 60.2% | 1 | 3.6K | 16.5% | 3 | | Dec 2025 | 10.9K | 58.8% | 1 | 3.6K | 19.4% | 3 | | Jan 2026 | 13.2K | 60.7% | 1 | 3.6K | 16.6% | 3 | | Feb 2026 | 12.9K | 62.4% | 1 | 3.6K | 17.5% | 3 | | Mar 2026 | 12.9K | 57.8% | 1 | 4.4K | 19.7% | 3 | | Apr 2026 | 10.7K | 55.3% | 1 | 3.6K | 18.7% | 3 | | May 2026 | 10.8K | 60.2% | 1 | 3.6K | 20.2% | 2 | | Jun 2026 | 10.7K | 57.4% | 1 | 4.4K | 23.7% | 2 | | Jul 2026 | 10.5K | 57% | 1 | 4.4K | 23.9% | 2 | | Aug 2026 | 10.5K | 54.2% | 1 | 5.4K | 27.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Avature’s and Gem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avature**: Measured on the search terms “avature”, “avature app”, “avature net”, “avature recruiting crm” and “avature software”, summed into one figure. - **Gem**: Measured on the search terms “gem com” and “gem talent crm”, summed into one figure. - [Avature profile](/demand/global-en/brands/avature) - [Gem profile](/demand/global-en/brands/gem-recruiting) - [All recruiting CRM platforms worldwide](/demand/global-en/categories/recruiting-crm-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avature or Gem? In August 2026, Avature had more branded searches than Gem among recruiting CRM platforms worldwide. Avature was estimated to have 10.5K branded searches compared to Gem’s 5.4K, and held a 54.2% Share of Search versus Gem’s 27.9%. ## Cite this page Brandwave. "Avature vs Gem: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/avature-vs-gem-recruiting This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avature-vs-gem-recruiting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.