--- title: "Avanti Homewares vs Fellow: Which is searched more?" description: "Is Avanti Homewares or Fellow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avanti-homewares-vs-fellow-products" publisher: "Brandwave" --- # Avanti Homewares vs Fellow: Which is searched more? Is Avanti Homewares or Fellow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti Homewares and Fellow - **Competitive set**: Keep cup brands - **Market**: Global - **Month measured**: Sep 2026 - **Avanti Homewares Share of Search**: 0.41% - **Fellow Share of Search**: 2.1% ## Is Avanti Homewares or Fellow more popular in search? - In September 2026, Fellow had more branded searches than Avanti Homewares among keep cup brands worldwide. Fellow had about 6,600 branded searches, while Avanti Homewares had 1,300. Fellow made up 2.1% of all keep cup brand searches we track, and Avanti Homewares accounted for 0.41%. - Fellow was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among keep cup brands worldwide moved from 0.35% to 0.41%, and its estimated monthly branded searches moved from 1.4K to 1.3K. - Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K. ## Top keep cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fellow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Avanti Homewares did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KeepCup | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fellow | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Frank Green | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stojo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Chilly's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bodum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huskee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Avanti Homewares | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keep cup brands - Asked ChatGPT "Which keep cup brand should I buy?": 1. KeepCup, 2. Fellow, 3. Stojo - Asked ChatGPT "What are the best keep cup brands?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Asked ChatGPT "What's the best keep cup brand for coffee on the go?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Searched Google, AI Overview "reusable coffee cup": 1. KeepCup Not named in any answer: Chilly's, Bodum, Huskee and Avanti Homewares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for keep cup brands worldwide in September 2026? - Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026. ## Month by month | Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | Fellow estimated searches | Fellow Share of Search | Fellow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 0.35% | 8 | 4.4K | 1.1% | 5 | | Nov 2025 | 1.5K | 0.3% | 8 | 6.6K | 1.3% | 5 | | Dec 2025 | 1.4K | 0.28% | 8 | 8.1K | 1.6% | 5 | | Jan 2026 | 1.6K | 0.39% | 8 | 5.4K | 1.3% | 5 | | Feb 2026 | 1.3K | 0.41% | 8 | 4.4K | 1.4% | 5 | | Mar 2026 | 1.3K | 0.39% | 8 | 5.4K | 1.7% | 5 | | Apr 2026 | 1.2K | 0.38% | 8 | 4.4K | 1.4% | 5 | | May 2026 | 1.4K | 0.45% | 8 | 4.4K | 1.5% | 5 | | Jun 2026 | 1.2K | 0.4% | 8 | 4.4K | 1.5% | 6 | | Jul 2026 | 1.2K | 0.42% | 8 | 5.4K | 1.8% | 5 | | Aug 2026 | 1.3K | 0.37% | 8 | 6.6K | 1.9% | 5 | | Sep 2026 | 1.3K | 0.41% | 8 | 6.6K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti Homewares’ and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti Homewares**: Measured on the search terms “avanti cup”, “avanti homewares” and “avanti kitchenware”, summed into one figure. - **Fellow**: Measured on the search term “fellow carter”. - [Avanti Homewares profile](/demand/global-en/brands/avanti-homewares) - [Fellow profile](/demand/global-en/brands/fellow-products) - [All keep cup brands worldwide](/demand/global-en/categories/keep-cup-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanti Homewares or Fellow more popular in search? In September 2026, Fellow had more branded searches than Avanti Homewares among keep cup brands worldwide. Fellow had about 6,600 branded searches, while Avanti Homewares had 1,300. Fellow made up 2.1% of all keep cup brand searches we track, and Avanti Homewares accounted for 0.41%. ## Cite this page Brandwave. "Avanti Homewares vs Fellow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avanti-homewares-vs-fellow-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avanti-homewares-vs-fellow-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.