---
title: "Avant vs Upstart: Which is more popular by branded search?"
description: "Which is more popular in search, Avant or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avant-vs-upstart"
publisher: "Brandwave"
---

# Avant vs Upstart: Which is more popular by branded search?

Which is more popular in search, Avant or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avant and Upstart
- **Competitive set**: Personal loan platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Avant Share of Search**: 40.1%
- **Upstart Share of Search**: 18%

## Which is more popular in search, Avant or Upstart?

- In August 2026, Avant had more branded searches than Upstart among personal loan platforms worldwide. Avant was estimated to have 368K branded searches compared to Upstart’s 165K, and held a 40.1% Share of Search versus Upstart’s 18%.
- Avant was ahead of Upstart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avant’s estimated Share of Search among personal loan platforms worldwide moved from 37.4% to 40.1%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Upstart’s estimated Share of Search among personal loan platforms worldwide moved from 9.2% to 18%, and its estimated monthly branded searches moved from 90.5K to 165K.

## How did search popularity change for personal loan platforms worldwide in August 2026?

- In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
- In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%.

## Month by month

| Month | Avant estimated searches | Avant Share of Search | Avant rank | Upstart estimated searches | Upstart Share of Search | Upstart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 37.4% | 1 | 90.5K | 9.2% | 4 |
| Nov 2025 | 368K | 40.7% | 1 | 90.5K | 10% | 4 |
| Dec 2025 | 368K | 40.2% | 1 | 90.5K | 9.9% | 4 |
| Jan 2026 | 368K | 39.1% | 1 | 90.5K | 9.6% | 4 |
| Feb 2026 | 368K | 39.6% | 1 | 90.5K | 9.7% | 4 |
| Mar 2026 | 368K | 36.3% | 1 | 110K | 10.8% | 4 |
| Apr 2026 | 368K | 36.3% | 1 | 110K | 10.8% | 4 |
| May 2026 | 368K | 38.3% | 1 | 110K | 11.5% | 4 |
| Jun 2026 | 368K | 35.8% | 1 | 110K | 10.7% | 4 |
| Jul 2026 | 368K | 38.2% | 1 | 135K | 14% | 4 |
| Aug 2026 | 368K | 40.1% | 1 | 165K | 18% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avant’s and Upstart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avant**: Measured on the search term “avant”.
- **Upstart**: Measured on the search term “upstart loans”.

- [Avant profile](/demand/global-en/brands/avant)
- [Upstart profile](/demand/global-en/brands/upstart)
- [All personal loan platforms worldwide](/demand/global-en/categories/personal-loan-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avant or Upstart?

In August 2026, Avant had more branded searches than Upstart among personal loan platforms worldwide. Avant was estimated to have 368K branded searches compared to Upstart’s 165K, and held a 40.1% Share of Search versus Upstart’s 18%.

## Cite this page

Brandwave. "Avant vs Upstart: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/avant-vs-upstart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avant-vs-upstart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.