--- title: "Avanan vs Microsoft Defender for Office 365: Which is searched more?" description: "Is Avanan or Microsoft Defender for Office 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avanan-vs-microsoft-defender-for-office-365" publisher: "Brandwave" --- # Avanan vs Microsoft Defender for Office 365: Which is searched more? Is Avanan or Microsoft Defender for Office 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanan and Microsoft Defender for Office 365 - **Competitive set**: Email security platforms - **Market**: Global - **Month measured**: Sep 2026 - **Avanan Share of Search**: 13.3% - **Microsoft Defender for Office 365 Share of Search**: 0.97% ## Is Avanan or Microsoft Defender for Office 365 more popular in search? - In September 2026, Avanan had more branded searches than Microsoft Defender for Office 365 among email security platforms worldwide. Avanan had about 33,100 branded searches, while Microsoft Defender for Office 365 had 2,400. Avanan made up 13.3% of all email security platform searches we track, and Microsoft Defender for Office 365 accounted for 0.97%. - Avanan was ahead of Microsoft Defender for Office 365 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avanan’s share of searches among email security platforms worldwide moved from 13% to 13.3%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Microsoft Defender for Office 365’s share of searches among email security platforms worldwide moved from 2.1% to 0.97%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## Top email security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Office 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Avanan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Defender for Office 365 was listed before Avanan in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Proofpoint | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Defender for Office 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Abnormal Security | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mimecast | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Check Point | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Barracuda | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Avanan | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | IRONSCALES | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about email security platforms - Asked ChatGPT "Which email security platform should I use?": 1. Microsoft Defender for Office 365, 2. Abnormal Security, 3. Proofpoint, 4. Mimecast, 5. Barracuda - Asked ChatGPT "What are the best email security platforms?": 1. Proofpoint, 2. Microsoft Defender for Office 365, 3. Abnormal Security, 4. Mimecast, 5. Check Point, 6. Barracuda, 7. IRONSCALES - Asked ChatGPT "What's the best email security platform for blocking email threats?": 1. Abnormal Security, 2. Proofpoint, 3. Microsoft Defender for Office 365, 4. Mimecast - Searched Google, AI Overview "email security platform": 1. Proofpoint, 2. Mimecast, 3. Check Point, 4. Barracuda, 5. Microsoft Defender for Office 365 - Searched Google, AI Overview "best email security": 1. Proofpoint, 2. Check Point, 3. Avanan, 4. Mimecast, 5. Barracuda Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email security platforms worldwide in September 2026? - In September 2026, Avanan lost share of searches among email security platforms worldwide, from 14.6% to 13.3%. - Estimated monthly branded searches for Microsoft Defender for Office 365 worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. ## Month by month | Month | Avanan estimated searches | Avanan Share of Search | Avanan rank | Microsoft Defender for Office 365 estimated searches | Microsoft Defender for Office 365 Share of Search | Microsoft Defender for Office 365 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 13% | 3 | 5.4K | 2.1% | 8 | | Nov 2025 | 33.1K | 14.6% | 3 | 5.4K | 2.4% | 7 | | Dec 2025 | 33.1K | 15.6% | 3 | 3.6K | 1.7% | 8 | | Jan 2026 | 40.5K | 15.5% | 3 | 4.4K | 1.7% | 8 | | Feb 2026 | 33.1K | 14.4% | 3 | 3.6K | 1.6% | 8 | | Mar 2026 | 33.1K | 12.3% | 3 | 5.4K | 2% | 8 | | Apr 2026 | 33.1K | 14.2% | 3 | 5.4K | 2.3% | 8 | | May 2026 | 33.1K | 14.5% | 3 | 4.4K | 1.9% | 8 | | Jun 2026 | 33.1K | 13.3% | 3 | 3.6K | 1.4% | 8 | | Jul 2026 | 33.1K | 15% | 3 | 3.6K | 1.6% | 8 | | Aug 2026 | 33.1K | 14.6% | 3 | 2.9K | 1.3% | 8 | | Sep 2026 | 33.1K | 13.3% | 3 | 2.4K | 0.97% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanan’s and Microsoft Defender for Office 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanan**: Measured on the search term “avanan”. - **Microsoft Defender for Office 365**: Measured on the search term “microsoft defender for office 365”. - [Avanan profile](/demand/global-en/brands/avanan) - [Microsoft Defender for Office 365 profile](/demand/global-en/brands/microsoft-defender-for-office-365) - [All email security platforms worldwide](/demand/global-en/categories/email-security-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanan or Microsoft Defender for Office 365 more popular in search? In September 2026, Avanan had more branded searches than Microsoft Defender for Office 365 among email security platforms worldwide. Avanan had about 33,100 branded searches, while Microsoft Defender for Office 365 had 2,400. Avanan made up 13.3% of all email security platform searches we track, and Microsoft Defender for Office 365 accounted for 0.97%. ## Cite this page Brandwave. "Avanan vs Microsoft Defender for Office 365: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avanan-vs-microsoft-defender-for-office-365 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avanan-vs-microsoft-defender-for-office-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.