--- title: "Avalon vs Igloo: Which is searched more?" description: "Is Avalon or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/avalon-vs-igloo" publisher: "Brandwave" --- # Avalon vs Igloo: Which is searched more? Is Avalon or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avalon and Igloo - **Competitive set**: Water cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Avalon Share of Search**: 0.18% - **Igloo Share of Search**: 20% ## Is Avalon or Igloo more popular in search? - In September 2026, Igloo had more branded searches than Avalon among water cooler brands worldwide. Igloo had about 147,000 branded searches, while Avalon had 1,300. Igloo made up 20% of all water cooler brand searches we track, and Avalon accounted for 0.18%. - Igloo was ahead of Avalon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avalon’s share of searches among water cooler brands worldwide moved from 0.34% to 0.18%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Igloo’s share of searches among water cooler brands worldwide moved from 17.6% to 20%, and its estimated monthly branded searches moved from 98.7K to 147K. ## Top water cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avalon appeared in all five answers. Igloo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Avalon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brio | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Primo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Culligan | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Igloo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water cooler brands - Asked ChatGPT "Which water cooler brand should I buy?": 1. Avalon, 2. Brio, 3. Primo - Asked ChatGPT "What are the best water cooler brands?": 1. Brio, 2. Avalon, 3. Primo, 4. Culligan - Asked ChatGPT "What's the best water cooler brand for the home office?": 1. Brio, 2. Avalon, 3. Primo - Searched Google, AI Overview "bottleless water cooler": 1. Avalon, 2. Brio, 3. Culligan - Searched Google, AI Overview "water dispenser for home": 1. Avalon Not named in any answer: Igloo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for water cooler brands worldwide in September 2026? - In September 2026, Igloo lost share of searches among water cooler brands worldwide, from 25.3% to 20%. - Estimated monthly branded searches for Avalon worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Avalon estimated searches | Avalon Share of Search | Avalon rank | Igloo estimated searches | Igloo Share of Search | Igloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.34% | 5 | 98.7K | 17.6% | 3 | | Nov 2025 | 1.6K | 0.29% | 5 | 80.7K | 14.8% | 3 | | Dec 2025 | 1.9K | 0.37% | 5 | 81.6K | 16.1% | 3 | | Jan 2026 | 2.9K | 0.47% | 5 | 66.7K | 10.8% | 3 | | Feb 2026 | 2.4K | 0.45% | 5 | 66.9K | 12.5% | 3 | | Mar 2026 | 5.4K | 0.78% | 5 | 122K | 17.5% | 3 | | Apr 2026 | 1.9K | 0.24% | 5 | 212K | 26.9% | 2 | | May 2026 | 9.9K | 1.4% | 5 | 218K | 30% | 2 | | Jun 2026 | 2.9K | 0.41% | 5 | 222K | 31.2% | 2 | | Jul 2026 | 8.1K | 1.1% | 5 | 224K | 30.3% | 2 | | Aug 2026 | 1.6K | 0.22% | 5 | 184K | 25.3% | 3 | | Sep 2026 | 1.3K | 0.18% | 5 | 147K | 20% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Avalon’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avalon**: Measured on the search term “avalon water cooler”. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - [Avalon profile](/demand/global-en/brands/avalon) - [Igloo profile](/demand/global-en/brands/igloo) - [All water cooler brands worldwide](/demand/global-en/categories/water-cooler-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avalon or Igloo more popular in search? In September 2026, Igloo had more branded searches than Avalon among water cooler brands worldwide. Igloo had about 147,000 branded searches, while Avalon had 1,300. Igloo made up 20% of all water cooler brand searches we track, and Avalon accounted for 0.18%. ## Cite this page Brandwave. "Avalon vs Igloo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avalon-vs-igloo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avalon-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.