---
title: "Avalara vs Thomson Reuters: Which is searched more?"
description: "Which is more popular in search, Avalara or Thomson Reuters? Compare estimated monthly branded-search demand and Share of Search inside the Tax automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avalara-vs-thomson-reuters"
publisher: "Brandwave"
---

# Avalara vs Thomson Reuters: Which is searched more?

Which is more popular in search, Avalara or Thomson Reuters? Compare estimated monthly branded-search demand and Share of Search inside the Tax automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avalara and Thomson Reuters
- **Competitive set**: Tax automation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Avalara Share of Search**: 22.9%
- **Thomson Reuters Share of Search**: 51.1%

## Which is more popular in search, Avalara or Thomson Reuters?

- In August 2026, Thomson Reuters had more branded searches than Avalara among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Avalara’s 60.5K, and held a 51.1% Share of Search versus Avalara’s 22.9%.
- Thomson Reuters was ahead of Avalara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide moved from 20.3% to 22.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide moved from 55.4% to 51.1%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for tax automation platforms worldwide in August 2026?

- Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Avalara estimated searches | Avalara Share of Search | Avalara rank | Thomson Reuters estimated searches | Thomson Reuters Share of Search | Thomson Reuters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 20.3% | 2 | 165K | 55.4% | 1 |
| Nov 2025 | 60.5K | 22.8% | 2 | 135K | 50.8% | 1 |
| Dec 2025 | 49.5K | 19.4% | 3 | 135K | 53% | 1 |
| Jan 2026 | 74K | 23.8% | 2 | 165K | 53% | 1 |
| Feb 2026 | 60.5K | 21.1% | 2 | 165K | 57.6% | 1 |
| Mar 2026 | 60.5K | 21.1% | 2 | 165K | 57.5% | 1 |
| Apr 2026 | 60.5K | 21.1% | 2 | 165K | 57.5% | 1 |
| May 2026 | 60.5K | 23.6% | 2 | 135K | 52.6% | 1 |
| Jun 2026 | 60.5K | 22.8% | 2 | 135K | 50.8% | 1 |
| Jul 2026 | 60.5K | 22.8% | 2 | 135K | 50.8% | 1 |
| Aug 2026 | 60.5K | 22.9% | 2 | 135K | 51.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avalara’s and Thomson Reuters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avalara**: Measured on the search term “avalara”.
- **Thomson Reuters**: Measured on the search term “thomson reuters”.

- [Avalara profile](/demand/global-en/brands/avalara)
- [Thomson Reuters profile](/demand/global-en/brands/thomson-reuters)
- [All tax automation platforms worldwide](/demand/global-en/categories/tax-automation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avalara or Thomson Reuters?

In August 2026, Thomson Reuters had more branded searches than Avalara among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Avalara’s 60.5K, and held a 51.1% Share of Search versus Avalara’s 22.9%.

## Cite this page

Brandwave. "Avalara vs Thomson Reuters: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avalara-vs-thomson-reuters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avalara-vs-thomson-reuters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.