---
title: "AutoTrader NZ vs CarGurus: Which is searched more?"
description: "Which is more popular in search, AutoTrader NZ or CarGurus? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/autotrader-nz-vs-cargurus"
publisher: "Brandwave"
---

# AutoTrader NZ vs CarGurus: Which is searched more?

Which is more popular in search, AutoTrader NZ or CarGurus? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AutoTrader NZ and CarGurus
- **Competitive set**: Car marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **AutoTrader NZ Share of Search**: 0.28%
- **CarGurus Share of Search**: 32.1%

## Which is more popular in search, AutoTrader NZ or CarGurus?

- In August 2026, CarGurus had more branded searches than AutoTrader NZ among car marketplaces worldwide. CarGurus was estimated to have 4.1M branded searches compared to AutoTrader NZ’s 36.2K, and held a 32.1% Share of Search versus AutoTrader NZ’s 0.28%.
- CarGurus was ahead of AutoTrader NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car marketplaces worldwide moved from 0.45% to 0.28%, and its estimated monthly branded searches moved from 54.2K to 36.2K.
- Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among car marketplaces worldwide moved from 34% to 32.1%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for car marketplaces worldwide in August 2026?

- In August 2026, CarGurus overtook CarMax to take the highest estimated Share of Search among car marketplaces worldwide, at 32.1%.
- Estimated monthly branded searches for AutoTrader NZ worldwide fell 33.2% over 11 measured months, from 54.2K to 36.2K in August 2026.

## Month by month

| Month | AutoTrader NZ estimated searches | AutoTrader NZ Share of Search | AutoTrader NZ rank | CarGurus estimated searches | CarGurus Share of Search | CarGurus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 54.2K | 0.45% | 5 | 4.1M | 34% | 1 |
| Nov 2025 | 44.4K | 0.42% | 5 | 3.4M | 32% | 1 |
| Dec 2025 | 44.4K | 0.42% | 5 | 3.4M | 31.8% | 1 |
| Jan 2026 | 54.2K | 0.45% | 5 | 4.1M | 34% | 1 |
| Feb 2026 | 44.4K | 0.37% | 5 | 4.1M | 34% | 1 |
| Mar 2026 | 44.4K | 0.35% | 5 | 4.1M | 32% | 1 |
| Apr 2026 | 44.4K | 0.35% | 5 | 4.1M | 32% | 1 |
| May 2026 | 44.4K | 0.35% | 5 | 4.1M | 32% | 1 |
| Jun 2026 | 44.4K | 0.39% | 5 | 3.4M | 29.7% | 2 |
| Jul 2026 | 36.2K | 0.3% | 5 | 3.4M | 27.9% | 3 |
| Aug 2026 | 36.2K | 0.28% | 5 | 4.1M | 32.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AutoTrader NZ’s and CarGurus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AutoTrader NZ**: Measured on the search terms “autotrader nz” and “autotradernz”, summed into one figure.
- **CarGurus**: Measured on the search term “cargurus”.

- [AutoTrader NZ profile](/demand/global-en/brands/autotrader-nz)
- [CarGurus profile](/demand/global-en/brands/cargurus)
- [All car marketplaces worldwide](/demand/global-en/categories/car-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AutoTrader NZ or CarGurus?

In August 2026, CarGurus had more branded searches than AutoTrader NZ among car marketplaces worldwide. CarGurus was estimated to have 4.1M branded searches compared to AutoTrader NZ’s 36.2K, and held a 32.1% Share of Search versus AutoTrader NZ’s 0.28%.

## Cite this page

Brandwave. "AutoTrader NZ vs CarGurus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/autotrader-nz-vs-cargurus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/autotrader-nz-vs-cargurus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.