---
title: "AutoScout24 vs Carvana: Which is more popular by branded search?"
description: "Which is more popular in search, AutoScout24 or Carvana? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/autoscout24-vs-carvana"
publisher: "Brandwave"
---

# AutoScout24 vs Carvana: Which is more popular by branded search?

Which is more popular in search, AutoScout24 or Carvana? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AutoScout24 and Carvana
- **Competitive set**: Used car marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **AutoScout24 Share of Search**: 36.2%
- **Carvana Share of Search**: 19.8%

## Which is more popular in search, AutoScout24 or Carvana?

- In August 2026, AutoScout24 had more branded searches than Carvana among used car marketplaces worldwide. AutoScout24 was estimated to have 7.5M branded searches compared to Carvana’s 4.1M, and held a 36.2% Share of Search versus Carvana’s 19.8%.
- AutoScout24 was ahead of Carvana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide moved from 42.5% to 36.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Carvana’s estimated Share of Search among used car marketplaces worldwide moved from 15.6% to 19.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M.

## How did search popularity change for used car marketplaces worldwide in August 2026?

- In August 2026, CarGurus overtook Carvana to rank 2nd among used car marketplaces worldwide, at 19.8%.
- In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%.
- In August 2026, Carvana lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.

## Month by month

| Month | AutoScout24 estimated searches | AutoScout24 Share of Search | AutoScout24 rank | Carvana estimated searches | Carvana Share of Search | Carvana rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 42.5% | 1 | 3.4M | 15.6% | 4 |
| Nov 2025 | 9.1M | 45.9% | 1 | 3.4M | 16.8% | 4 |
| Dec 2025 | 7.5M | 40.8% | 1 | 3.4M | 18.3% | 4 |
| Jan 2026 | 9.1M | 42.4% | 1 | 3.4M | 15.5% | 4 |
| Feb 2026 | 9.1M | 42.4% | 1 | 3.4M | 15.5% | 4 |
| Mar 2026 | 9.1M | 41% | 1 | 4.1M | 18.3% | 4 |
| Apr 2026 | 7.5M | 36.2% | 1 | 4.1M | 19.8% | 4 |
| May 2026 | 7.5M | 36.2% | 1 | 4.1M | 19.8% | 4 |
| Jun 2026 | 7.5M | 39.2% | 1 | 3.4M | 17.6% | 4 |
| Jul 2026 | 7.5M | 37.7% | 1 | 4.1M | 20.6% | 3 |
| Aug 2026 | 7.5M | 36.2% | 1 | 4.1M | 19.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AutoScout24’s and Carvana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AutoScout24**: Measured on the search term “autoscout24”.
- **Carvana**: Measured on the search term “carvana”.

- [AutoScout24 profile](/demand/global-en/brands/autoscout24)
- [Carvana profile](/demand/global-en/brands/carvana)
- [All used car marketplaces worldwide](/demand/global-en/categories/used-car-marketplaces): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AutoScout24 or Carvana?

In August 2026, AutoScout24 had more branded searches than Carvana among used car marketplaces worldwide. AutoScout24 was estimated to have 7.5M branded searches compared to Carvana’s 4.1M, and held a 36.2% Share of Search versus Carvana’s 19.8%.

## Cite this page

Brandwave. "AutoScout24 vs Carvana: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/autoscout24-vs-carvana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/autoscout24-vs-carvana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.