---
title: "Authy vs Microsoft Authenticator: Which is searched more?"
description: "Which is more popular in search, Authy or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/authy-vs-microsoft-authenticator"
publisher: "Brandwave"
---

# Authy vs Microsoft Authenticator: Which is searched more?

Which is more popular in search, Authy or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Authy and Microsoft Authenticator
- **Competitive set**: Authenticator apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Authy Share of Search**: 6.7%
- **Microsoft Authenticator Share of Search**: 91.3%

## Which is more popular in search, Authy or Microsoft Authenticator?

- In September 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps worldwide. Microsoft Authenticator was estimated to have 550K branded searches compared to Authy’s 40.5K, and held a 91.3% Share of Search versus Authy’s 6.7%.
- Microsoft Authenticator was ahead of Authy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide moved from 9.7% to 6.7%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide moved from 88% to 91.3%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for authenticator apps worldwide in September 2026?

- In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 89.9% to 91.3%.
- In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 8.1% to 6.7%.

## Month by month

| Month | Authy estimated searches | Authy Share of Search | Authy rank | Microsoft Authenticator estimated searches | Microsoft Authenticator Share of Search | Microsoft Authenticator rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 9.7% | 2 | 550K | 88% | 1 |
| Nov 2025 | 49.5K | 8.1% | 2 | 550K | 89.9% | 1 |
| Dec 2025 | 49.5K | 9.7% | 2 | 450K | 88% | 1 |
| Jan 2026 | 60.5K | 9.7% | 2 | 550K | 88.3% | 1 |
| Feb 2026 | 49.5K | 9.7% | 2 | 450K | 88% | 1 |
| Mar 2026 | 49.5K | 8.1% | 2 | 550K | 89.5% | 1 |
| Apr 2026 | 49.5K | 9.7% | 2 | 450K | 88% | 1 |
| May 2026 | 49.5K | 9.7% | 2 | 450K | 88% | 1 |
| Jun 2026 | 49.5K | 9.7% | 2 | 450K | 88% | 1 |
| Jul 2026 | 40.5K | 8.1% | 2 | 450K | 89.5% | 1 |
| Aug 2026 | 49.5K | 8.1% | 2 | 550K | 89.9% | 1 |
| Sep 2026 | 40.5K | 6.7% | 2 | 550K | 91.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Authy’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Authy**: Measured on the search term “authy”.
- **Microsoft Authenticator**: Measured on the search term “microsoft authenticator”.

- [Authy profile](/demand/global-en/brands/authy)
- [Microsoft Authenticator profile](/demand/global-en/brands/microsoft-authenticator)
- [All authenticator apps worldwide](/demand/global-en/categories/authenticator-apps): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Authy or Microsoft Authenticator?

In September 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps worldwide. Microsoft Authenticator was estimated to have 550K branded searches compared to Authy’s 40.5K, and held a 91.3% Share of Search versus Authy’s 6.7%.

## Cite this page

Brandwave. "Authy vs Microsoft Authenticator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/authy-vs-microsoft-authenticator

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/authy-vs-microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.