---
title: "Auth0 vs WorkOS: Which is more popular by branded search?"
description: "Which is more popular in search, Auth0 or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Customer authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/auth0-vs-workos"
publisher: "Brandwave"
---

# Auth0 vs WorkOS: Which is more popular by branded search?

Which is more popular in search, Auth0 or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Customer authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auth0 and WorkOS
- **Competitive set**: Customer authentication platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Auth0 Share of Search**: 47.4%
- **WorkOS Share of Search**: 25.9%

## Which is more popular in search, Auth0 or WorkOS?

- In August 2026, Auth0 had more branded searches than WorkOS among customer authentication platforms worldwide. Auth0 was estimated to have 75.3K branded searches compared to WorkOS’s 41.2K, and held a 47.4% Share of Search versus WorkOS’s 25.9%.
- Auth0 was ahead of WorkOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide moved from 61% to 47.4%, and its estimated monthly branded searches moved from 111K to 75.3K.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide moved from 15.2% to 25.9%, and its estimated monthly branded searches moved from 27.7K to 41.2K.

## How did search popularity change for customer authentication platforms worldwide in August 2026?

- Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.
- Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

## Month by month

| Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | WorkOS estimated searches | WorkOS Share of Search | WorkOS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 111K | 61% | 1 | 27.7K | 15.2% | 2 |
| Nov 2025 | 91.5K | 56.4% | 1 | 27.6K | 17% | 2 |
| Dec 2025 | 74.8K | 53.4% | 1 | 27.6K | 19.7% | 2 |
| Jan 2026 | 91.7K | 53.6% | 1 | 33.7K | 19.7% | 2 |
| Feb 2026 | 91.5K | 53.6% | 1 | 33.7K | 19.7% | 2 |
| Mar 2026 | 91.5K | 50.4% | 1 | 41.1K | 22.6% | 2 |
| Apr 2026 | 91.4K | 51.3% | 1 | 41.1K | 23.1% | 2 |
| May 2026 | 74.8K | 47.7% | 1 | 41.8K | 26.7% | 2 |
| Jun 2026 | 74.9K | 46.6% | 1 | 41.1K | 25.5% | 2 |
| Jul 2026 | 75.1K | 47.2% | 1 | 41.2K | 25.9% | 2 |
| Aug 2026 | 75.3K | 47.4% | 1 | 41.2K | 25.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auth0’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure.
- **WorkOS**: Measured on the search terms “workos”, “workos app”, “workos authentication” and “workos com”, summed into one figure.

- [Auth0 profile](/demand/global-en/brands/auth0)
- [WorkOS profile](/demand/global-en/brands/workos)
- [All customer authentication platforms worldwide](/demand/global-en/categories/customer-authentication-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auth0 or WorkOS?

In August 2026, Auth0 had more branded searches than WorkOS among customer authentication platforms worldwide. Auth0 was estimated to have 75.3K branded searches compared to WorkOS’s 41.2K, and held a 47.4% Share of Search versus WorkOS’s 25.9%.

## Cite this page

Brandwave. "Auth0 vs WorkOS: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/auth0-vs-workos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/auth0-vs-workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.