---
title: "Auth0 vs Login.gov: Which is more popular by branded search?"
description: "Which is more popular in search, Auth0 or Login.gov? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/auth0-vs-login-gov"
publisher: "Brandwave"
---

# Auth0 vs Login.gov: Which is more popular by branded search?

Which is more popular in search, Auth0 or Login.gov? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auth0 and Login.gov
- **Competitive set**: Digital identity services
- **Market**: Global
- **Month measured**: Aug 2026
- **Auth0 Share of Search**: 1.4%
- **Login.gov Share of Search**: 4%

## Which is more popular in search, Auth0 or Login.gov?

- In August 2026, Login.gov had more branded searches than Auth0 among digital identity services worldwide. Login.gov was estimated to have 220K branded searches compared to Auth0’s 75.3K, and held a 4% Share of Search versus Auth0’s 1.4%.
- Login.gov was ahead of Auth0 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among digital identity services worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 111K to 75.3K.
- Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 220K.

## How did search popularity change for digital identity services worldwide in August 2026?

- In August 2026, Login.gov gained estimated Share of Search among digital identity services worldwide, from 3.5% to 4%.
- Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

## Month by month

| Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | Login.gov estimated searches | Login.gov Share of Search | Login.gov rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 111K | 1.7% | 4 | 220K | 3.4% | 3 |
| Nov 2025 | 91.5K | 1% | 4 | 220K | 2.4% | 3 |
| Dec 2025 | 74.8K | 1.4% | 4 | 270K | 4.9% | 3 |
| Jan 2026 | 91.7K | 1.4% | 4 | 330K | 5% | 3 |
| Feb 2026 | 91.5K | 1.2% | 4 | 330K | 4.2% | 3 |
| Mar 2026 | 91.5K | 1.4% | 4 | 270K | 4% | 3 |
| Apr 2026 | 91.4K | 1.4% | 4 | 270K | 4.1% | 3 |
| May 2026 | 74.8K | 1.2% | 4 | 220K | 3.4% | 3 |
| Jun 2026 | 74.9K | 1.4% | 4 | 220K | 4% | 3 |
| Jul 2026 | 75.1K | 0.97% | 4 | 270K | 3.5% | 3 |
| Aug 2026 | 75.3K | 1.4% | 4 | 220K | 4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auth0’s and Login.gov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure.
- **Login.gov**: Measured on the search terms “login.gov” and “logingov”, summed into one figure.

- [Auth0 profile](/demand/global-en/brands/auth0)
- [Login.gov profile](/demand/global-en/brands/login-gov)
- [All digital identity services worldwide](/demand/global-en/categories/digital-identity-verification-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auth0 or Login.gov?

In August 2026, Login.gov had more branded searches than Auth0 among digital identity services worldwide. Login.gov was estimated to have 220K branded searches compared to Auth0’s 75.3K, and held a 4% Share of Search versus Auth0’s 1.4%.

## Cite this page

Brandwave. "Auth0 vs Login.gov: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/auth0-vs-login-gov

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/auth0-vs-login-gov. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.