---
title: "Australia Post vs GLS: Which is searched more?"
description: "Which is more popular in search, Australia Post or GLS? Compare estimated monthly branded-search demand and Share of Search inside the Parcel delivery services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/australia-post-vs-gls"
publisher: "Brandwave"
---

# Australia Post vs GLS: Which is searched more?

Which is more popular in search, Australia Post or GLS? Compare estimated monthly branded-search demand and Share of Search inside the Parcel delivery services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Australia Post and GLS
- **Competitive set**: Parcel delivery services
- **Market**: Global
- **Month measured**: Aug 2026
- **Australia Post Share of Search**: 59.3%
- **GLS Share of Search**: 0.17%

## Which is more popular in search, Australia Post or GLS?

- In August 2026, Australia Post had more branded searches than GLS among parcel delivery services worldwide. Australia Post was estimated to have 1M branded searches compared to GLS’s 2.9K, and held a 59.3% Share of Search versus GLS’s 0.17%.
- Australia Post was ahead of GLS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide moved from 54.4% to 59.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, GLS’s estimated Share of Search among parcel delivery services worldwide moved from 0.16% to 0.17%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for parcel delivery services worldwide in August 2026?

- In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.

## Month by month

| Month | Australia Post estimated searches | Australia Post Share of Search | Australia Post rank | GLS estimated searches | GLS Share of Search | GLS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 54.4% | 1 | 2.9K | 0.16% | 6 |
| Nov 2025 | 1M | 54.4% | 1 | 3.6K | 0.2% | 4 |
| Dec 2025 | 1.2M | 54.5% | 1 | 4.4K | 0.2% | 4 |
| Jan 2026 | 1M | 54.4% | 1 | 3.6K | 0.2% | 4 |
| Feb 2026 | 823K | 49.6% | 2 | 2.9K | 0.17% | 5 |
| Mar 2026 | 1M | 54.4% | 1 | 2.9K | 0.16% | 5 |
| Apr 2026 | 1M | 54.4% | 1 | 2.9K | 0.16% | 5 |
| May 2026 | 1M | 54.5% | 1 | 2.9K | 0.16% | 4 |
| Jun 2026 | 1M | 59.3% | 1 | 2.9K | 0.17% | 4 |
| Jul 2026 | 823K | 54.6% | 1 | 2.9K | 0.19% | 4 |
| Aug 2026 | 1M | 59.3% | 1 | 2.9K | 0.17% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Australia Post’s and GLS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Australia Post**: Measured on the search term “australia post”.
- **GLS**: Measured on the search term “gls parcel”.

- [Australia Post profile](/demand/global-en/brands/australia-post)
- [GLS profile](/demand/global-en/brands/gls)
- [All parcel delivery services worldwide](/demand/global-en/categories/parcel-delivery-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Australia Post or GLS?

In August 2026, Australia Post had more branded searches than GLS among parcel delivery services worldwide. Australia Post was estimated to have 1M branded searches compared to GLS’s 2.9K, and held a 59.3% Share of Search versus GLS’s 0.17%.

## Cite this page

Brandwave. "Australia Post vs GLS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/australia-post-vs-gls

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/australia-post-vs-gls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.