--- title: "Aussie vs Redken: Which is searched more?" description: "Is Aussie or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-redken" publisher: "Brandwave" --- # Aussie vs Redken: Which is searched more? Is Aussie or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aussie and Redken - **Competitive set**: Conditioner brands - **Market**: Global - **Month measured**: Sep 2026 - **Aussie Share of Search**: 0.16% - **Redken Share of Search**: 13.6% ## Is Aussie or Redken more popular in search? - In September 2026, Redken had more branded searches than Aussie among conditioner brands worldwide. Redken had about 301,000 branded searches, while Aussie had 3,600. Redken made up 13.6% of all conditioner brand searches we track, and Aussie accounted for 0.16%. - Redken was ahead of Aussie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aussie’s share of searches among conditioner brands worldwide moved from 0.12% to 0.16%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Redken’s share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K. ## Top conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aussie was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Redken was listed before Aussie in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | L'Oréal Paris | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Garnier | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Aussie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about conditioner brands - Asked ChatGPT "Which conditioner brand should I buy?": 1. L'Oréal Paris, 2. Redken, 3. Olaplex - Asked ChatGPT "What are the best conditioner brands?": 1. Redken, 2. Olaplex, 3. L'Oréal Paris - Asked ChatGPT "What's the best conditioner brand for dry hair?": 1. Redken, 2. OGX - Searched Google, AI Overview "best conditioner": 1. OGX - Searched Google, AI Overview "conditioner for dry hair": 1. Garnier, 2. Aussie Not named in any answer: Herbal Essences and Pantene. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for conditioner brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches. - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Aussie estimated searches | Aussie Share of Search | Aussie rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.12% | 8 | 301K | 12.6% | 4 | | Nov 2025 | 2.9K | 0.12% | 8 | 368K | 14.7% | 3 | | Dec 2025 | 2.9K | 0.12% | 8 | 368K | 14.7% | 3 | | Jan 2026 | 2.9K | 0.12% | 8 | 368K | 15.2% | 4 | | Feb 2026 | 2.9K | 0.14% | 8 | 301K | 14.2% | 3 | | Mar 2026 | 3.6K | 0.14% | 8 | 368K | 14.6% | 3 | | Apr 2026 | 2.9K | 0.12% | 8 | 301K | 12.9% | 3 | | May 2026 | 2.9K | 0.12% | 8 | 301K | 12.9% | 3 | | Jun 2026 | 3.6K | 0.16% | 8 | 301K | 13.3% | 4 | | Jul 2026 | 3.6K | 0.16% | 8 | 301K | 13.3% | 4 | | Aug 2026 | 3.6K | 0.16% | 8 | 301K | 13.3% | 4 | | Sep 2026 | 3.6K | 0.16% | 8 | 301K | 13.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Aussie’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aussie**: Measured on the search term “aussie hair”. - **Redken**: Measured on the search term “redken”. - [Aussie profile](/demand/global-en/brands/aussie-hair) - [Redken profile](/demand/global-en/brands/redken) - [All conditioner brands worldwide](/demand/global-en/categories/conditioner-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aussie or Redken more popular in search? In September 2026, Redken had more branded searches than Aussie among conditioner brands worldwide. Redken had about 301,000 branded searches, while Aussie had 3,600. Redken made up 13.6% of all conditioner brand searches we track, and Aussie accounted for 0.16%. ## Cite this page Brandwave. "Aussie vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.