---
title: "Aussie vs Not Your Mother's: Which is more popular by branded search?"
description: "Which is more popular in search, Aussie or Not Your Mother's? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-not-your-mother-s"
publisher: "Brandwave"
---

# Aussie vs Not Your Mother's: Which is more popular by branded search?

Which is more popular in search, Aussie or Not Your Mother's? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aussie and Not Your Mother's
- **Competitive set**: Dry shampoo
- **Market**: Global
- **Month measured**: Aug 2026
- **Aussie Share of Search**: 1.7%
- **Not Your Mother's Share of Search**: 28.8%

## Which is more popular in search, Aussie or Not Your Mother's?

- In August 2026, Not Your Mother's had more branded searches than Aussie among dry shampoo worldwide. Not Your Mother's was estimated to have 60.5K branded searches compared to Aussie’s 3.6K, and held a 28.8% Share of Search versus Aussie’s 1.7%.
- Not Your Mother's was ahead of Aussie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aussie’s estimated Share of Search among dry shampoo worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide moved from 28.9% to 28.8%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for dry shampoo worldwide in August 2026?

- In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Month by month

| Month | Aussie estimated searches | Aussie Share of Search | Aussie rank | Not Your Mother's estimated searches | Not Your Mother's Share of Search | Not Your Mother's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 1.4% | 5 | 60.5K | 28.9% | 2 |
| Nov 2025 | 2.9K | 1.2% | 5 | 74K | 29.9% | 3 |
| Dec 2025 | 2.9K | 1.2% | 5 | 60.5K | 26% | 3 |
| Jan 2026 | 2.9K | 1.3% | 5 | 74K | 33.8% | 2 |
| Feb 2026 | 2.9K | 1.5% | 5 | 60.5K | 31.5% | 2 |
| Mar 2026 | 3.6K | 1.6% | 5 | 74K | 33.1% | 2 |
| Apr 2026 | 2.9K | 1.4% | 5 | 60.5K | 28.9% | 2 |
| May 2026 | 2.9K | 1.5% | 5 | 60.5K | 30.9% | 2 |
| Jun 2026 | 3.6K | 1.8% | 5 | 60.5K | 30.8% | 2 |
| Jul 2026 | 3.6K | 1.8% | 5 | 60.5K | 30.1% | 2 |
| Aug 2026 | 3.6K | 1.7% | 5 | 60.5K | 28.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aussie’s and Not Your Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aussie**: Measured on the search term “aussie hair”.
- **Not Your Mother's**: Measured on the search term “not your mothers”.

- [Aussie profile](/demand/global-en/brands/aussie-hair)
- [Not Your Mother's profile](/demand/global-en/brands/not-your-mother-s)
- [All dry shampoo worldwide](/demand/global-en/categories/dry-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aussie or Not Your Mother's?

In August 2026, Not Your Mother's had more branded searches than Aussie among dry shampoo worldwide. Not Your Mother's was estimated to have 60.5K branded searches compared to Aussie’s 3.6K, and held a 28.8% Share of Search versus Aussie’s 1.7%.

## Cite this page

Brandwave. "Aussie vs Not Your Mother's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-not-your-mother-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-not-your-mother-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.