---
title: "Aussie vs Hims: Which is searched more?"
description: "Which is more popular in search, Aussie or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-hims"
publisher: "Brandwave"
---

# Aussie vs Hims: Which is searched more?

Which is more popular in search, Aussie or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aussie and Hims
- **Competitive set**: Shampoo and conditioner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aussie Share of Search**: 0.14%
- **Hims Share of Search**: 21.1%

## Which is more popular in search, Aussie or Hims?

- In September 2026, Hims had more branded searches than Aussie among shampoo and conditioner brands worldwide. Hims was estimated to have 550K branded searches compared to Aussie’s 3.6K, and held a 21.1% Share of Search versus Aussie’s 0.14%.
- Hims was ahead of Aussie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide moved from 19.7% to 21.1%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Month by month

| Month | Aussie estimated searches | Aussie Share of Search | Aussie rank | Hims estimated searches | Hims Share of Search | Hims rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.1% | 5 | 550K | 19.7% | 3 |
| Nov 2025 | 2.9K | 0.09% | 6 | 550K | 17.5% | 3 |
| Dec 2025 | 2.9K | 0.09% | 5 | 673K | 20.6% | 3 |
| Jan 2026 | 2.9K | 0.1% | 5 | 673K | 24.4% | 3 |
| Feb 2026 | 2.9K | 0.11% | 5 | 673K | 26.5% | 3 |
| Mar 2026 | 3.6K | 0.12% | 5 | 673K | 23% | 3 |
| Apr 2026 | 2.9K | 0.11% | 5 | 673K | 26% | 3 |
| May 2026 | 2.9K | 0.11% | 5 | 673K | 24.7% | 3 |
| Jun 2026 | 3.6K | 0.14% | 5 | 673K | 26.4% | 3 |
| Jul 2026 | 3.6K | 0.14% | 5 | 673K | 26.4% | 3 |
| Aug 2026 | 3.6K | 0.14% | 5 | 550K | 21.1% | 3 |
| Sep 2026 | 3.6K | 0.14% | 5 | 550K | 21.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aussie’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aussie**: Measured on the search term “aussie hair”.
- **Hims**: Measured on the search term “hims”.

- [Aussie profile](/demand/global-en/brands/aussie-hair)
- [Hims profile](/demand/global-en/brands/hims)
- [All shampoo and conditioner brands worldwide](/demand/global-en/categories/shampoo-and-conditioner-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aussie or Hims?

In September 2026, Hims had more branded searches than Aussie among shampoo and conditioner brands worldwide. Hims was estimated to have 550K branded searches compared to Aussie’s 3.6K, and held a 21.1% Share of Search versus Aussie’s 0.14%.

## Cite this page

Brandwave. "Aussie vs Hims: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-hims

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-hims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.