---
title: "Aussie vs Ethique: Which is searched more?"
description: "Which is more popular in search, Aussie or Ethique? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-ethique"
publisher: "Brandwave"
---

# Aussie vs Ethique: Which is searched more?

Which is more popular in search, Aussie or Ethique? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aussie and Ethique
- **Competitive set**: Shampoo bar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aussie Share of Search**: 0.17%
- **Ethique Share of Search**: 2%

## Which is more popular in search, Aussie or Ethique?

- In September 2026, Ethique had more branded searches than Aussie among shampoo bar brands worldwide. Ethique was estimated to have 40.5K branded searches compared to Aussie’s 3.6K, and held a 2% Share of Search versus Aussie’s 0.17%.
- Ethique was ahead of Aussie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among shampoo bar brands worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for shampoo bar brands worldwide in September 2026?

- In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.
- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Month by month

| Month | Aussie estimated searches | Aussie Share of Search | Aussie rank | Ethique estimated searches | Ethique Share of Search | Ethique rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.12% | 6 | 49.5K | 2% | 3 |
| Nov 2025 | 2.9K | 0.09% | 6 | 49.5K | 1.5% | 3 |
| Dec 2025 | 2.9K | 0.07% | 6 | 40.5K | 1% | 3 |
| Jan 2026 | 2.9K | 0.12% | 6 | 49.5K | 2.1% | 4 |
| Feb 2026 | 2.9K | 0.16% | 6 | 40.5K | 2.3% | 4 |
| Mar 2026 | 3.6K | 0.17% | 6 | 49.5K | 2.3% | 4 |
| Apr 2026 | 2.9K | 0.15% | 6 | 40.5K | 2.1% | 4 |
| May 2026 | 2.9K | 0.15% | 6 | 40.5K | 2.1% | 4 |
| Jun 2026 | 3.6K | 0.19% | 6 | 33.1K | 1.8% | 4 |
| Jul 2026 | 3.6K | 0.19% | 6 | 27.1K | 1.4% | 4 |
| Aug 2026 | 3.6K | 0.19% | 6 | 27.1K | 1.4% | 4 |
| Sep 2026 | 3.6K | 0.17% | 6 | 40.5K | 2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aussie’s and Ethique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aussie**: Measured on the search term “aussie hair”.
- **Ethique**: Measured on the search term “ethique”.

- [Aussie profile](/demand/global-en/brands/aussie-hair)
- [Ethique profile](/demand/global-en/brands/ethique)
- [All shampoo bar brands worldwide](/demand/global-en/categories/shampoo-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aussie or Ethique?

In September 2026, Ethique had more branded searches than Aussie among shampoo bar brands worldwide. Ethique was estimated to have 40.5K branded searches compared to Aussie’s 3.6K, and held a 2% Share of Search versus Aussie’s 0.17%.

## Cite this page

Brandwave. "Aussie vs Ethique: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-ethique

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aussie-hair-vs-ethique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.