---
title: "Aussie Chiller vs Tilley: Which is more popular by branded search?"
description: "Which is more popular in search, Aussie Chiller or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aussie-chiller-vs-tilley"
publisher: "Brandwave"
---

# Aussie Chiller vs Tilley: Which is more popular by branded search?

Which is more popular in search, Aussie Chiller or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aussie Chiller and Tilley
- **Competitive set**: Sun hat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Aussie Chiller Share of Search**: 9%
- **Tilley Share of Search**: 24.6%

## Which is more popular in search, Aussie Chiller or Tilley?

- In August 2026, Tilley had more branded searches than Aussie Chiller among sun hat brands worldwide. Tilley was estimated to have 22.2K branded searches compared to Aussie Chiller’s 8.1K, and held a 24.6% Share of Search versus Aussie Chiller’s 9%.
- Tilley was ahead of Aussie Chiller in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide moved from 3.3% to 9%, and its estimated monthly branded searches moved from 2.4K to 8.1K.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide moved from 25% to 24.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for sun hat brands worldwide in August 2026?

- In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.
- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.

## Month by month

| Month | Aussie Chiller estimated searches | Aussie Chiller Share of Search | Aussie Chiller rank | Tilley estimated searches | Tilley Share of Search | Tilley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 3.3% | 5 | 18.1K | 25% | 2 |
| Nov 2025 | 5.4K | 6.2% | 5 | 22.2K | 25.5% | 2 |
| Dec 2025 | 6.6K | 7.3% | 4 | 22.2K | 24.4% | 2 |
| Jan 2026 | 5.4K | 5.7% | 5 | 18.1K | 19.1% | 2 |
| Feb 2026 | 5.4K | 7% | 5 | 14.8K | 19.1% | 2 |
| Mar 2026 | 6.6K | 7.2% | 5 | 18.1K | 19.6% | 2 |
| Apr 2026 | 8.1K | 7.5% | 5 | 18.1K | 16.6% | 3 |
| May 2026 | 12.1K | 11.2% | 5 | 22.2K | 20.6% | 3 |
| Jun 2026 | 14.8K | 12.4% | 5 | 27.1K | 22.7% | 2 |
| Jul 2026 | 14.8K | 13.3% | 5 | 27.1K | 24.3% | 2 |
| Aug 2026 | 8.1K | 9% | 5 | 22.2K | 24.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aussie Chiller’s and Tilley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aussie Chiller**: Measured on the search term “aussie chiller hat”.
- **Tilley**: Measured on the search term “tilley”.

- [Aussie Chiller profile](/demand/global-en/brands/aussie-chiller)
- [Tilley profile](/demand/global-en/brands/tilley)
- [All sun hat brands worldwide](/demand/global-en/categories/sun-hat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aussie Chiller or Tilley?

In August 2026, Tilley had more branded searches than Aussie Chiller among sun hat brands worldwide. Tilley was estimated to have 22.2K branded searches compared to Aussie Chiller’s 8.1K, and held a 24.6% Share of Search versus Aussie Chiller’s 9%.

## Cite this page

Brandwave. "Aussie Chiller vs Tilley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aussie-chiller-vs-tilley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aussie-chiller-vs-tilley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.