---
title: "Aurora vs Rexel: Which is more popular by branded search?"
description: "Which is more popular in search, Aurora or Rexel? Compare estimated monthly branded-search demand and Share of Search inside the Shredders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aurora-vs-rexel"
publisher: "Brandwave"
---

# Aurora vs Rexel: Which is more popular by branded search?

Which is more popular in search, Aurora or Rexel? Compare estimated monthly branded-search demand and Share of Search inside the Shredders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aurora and Rexel
- **Competitive set**: Shredders
- **Market**: Global
- **Month measured**: Aug 2026
- **Aurora Share of Search**: 0.4%
- **Rexel Share of Search**: 92.8%

## Which is more popular in search, Aurora or Rexel?

- In August 2026, Rexel had more branded searches than Aurora among shredders worldwide. Rexel was estimated to have 368K branded searches compared to Aurora’s 1.6K, and held a 92.8% Share of Search versus Aurora’s 0.4%.
- Rexel was ahead of Aurora in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aurora’s estimated Share of Search among shredders worldwide moved from 0.33% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide moved from 94.1% to 92.8%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for shredders worldwide in August 2026?

- In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.
- Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Aurora estimated searches | Aurora Share of Search | Aurora rank | Rexel estimated searches | Rexel Share of Search | Rexel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.33% | 4 | 550K | 94.1% | 1 |
| Nov 2025 | 1.9K | 0.33% | 4 | 550K | 94.4% | 1 |
| Dec 2025 | 1.9K | 0.4% | 4 | 450K | 94% | 1 |
| Jan 2026 | 3.6K | 0.61% | 4 | 550K | 93.8% | 1 |
| Feb 2026 | 2.4K | 0.5% | 4 | 450K | 93.1% | 1 |
| Mar 2026 | 2.4K | 0.41% | 4 | 550K | 94.3% | 1 |
| Apr 2026 | 2.4K | 0.5% | 4 | 450K | 93.9% | 1 |
| May 2026 | 1.9K | 0.4% | 4 | 450K | 94% | 1 |
| Jun 2026 | 1.6K | 0.34% | 4 | 450K | 94.4% | 1 |
| Jul 2026 | 1.6K | 0.33% | 4 | 450K | 94.1% | 1 |
| Aug 2026 | 1.6K | 0.4% | 4 | 368K | 92.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aurora’s and Rexel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aurora**: Measured on the search term “aurora shredder”.
- **Rexel**: Measured on the search term “rexel”.

- [Aurora profile](/demand/global-en/brands/aurora)
- [Rexel profile](/demand/global-en/brands/rexel)
- [All shredders worldwide](/demand/global-en/categories/shredders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aurora or Rexel?

In August 2026, Rexel had more branded searches than Aurora among shredders worldwide. Rexel was estimated to have 368K branded searches compared to Aurora’s 1.6K, and held a 92.8% Share of Search versus Aurora’s 0.4%.

## Cite this page

Brandwave. "Aurora vs Rexel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aurora-vs-rexel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aurora-vs-rexel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.