--- title: "Aurora vs Davey: Which is searched more?" description: "Is Aurora or Davey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aurora-pump-vs-davey" publisher: "Brandwave" --- # Aurora vs Davey: Which is searched more? Is Aurora or Davey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aurora and Davey - **Competitive set**: Fire pump brands - **Market**: Global - **Month measured**: Sep 2026 - **Aurora Share of Search**: 2.2% - **Davey Share of Search**: 6.1% ## Is Aurora or Davey more popular in search? - In September 2026, Davey had more branded searches than Aurora among fire pump brands worldwide. Davey had about 4,400 branded searches, while Aurora had 1,600. Davey made up 6.1% of all fire pump brand searches we track, and Aurora accounted for 2.2%. - Davey was ahead of Aurora in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aurora’s share of searches among fire pump brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Davey’s share of searches among fire pump brands worldwide moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 4.4K. ## Top fire pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Aurora was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Davey did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aurora | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Peerless Pump | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Patterson Pump | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Armstrong Fluid Technology | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Clarke | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tohatsu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Davey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fire pump brands - Asked ChatGPT "Which fire pump brand should I buy?": 1. Aurora, 2. Peerless Pump, 3. Armstrong Fluid Technology, 4. Patterson Pump - Asked ChatGPT "What are the best fire pump brands?": 1. Patterson Pump, 2. Peerless Pump, 3. Aurora, 4. Armstrong Fluid Technology - Asked ChatGPT "What's the best fire pump brand for a building?": 1. Aurora, 2. Peerless Pump, 3. Patterson Pump, 4. Armstrong Fluid Technology - Searched Google, AI Overview "fire pump system": named none of the brands we track Not named in any answer: Clarke, Tohatsu and Davey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fire pump brands worldwide in September 2026? - In September 2026, Davey gained share of searches among fire pump brands worldwide, from 4.5% to 6.1%. ## Month by month | Month | Aurora estimated searches | Aurora Share of Search | Aurora rank | Davey estimated searches | Davey Share of Search | Davey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.2% | 7 | 4.4K | 6% | 4 | | Nov 2025 | 1.6K | 2.4% | 7 | 4.4K | 6.5% | 4 | | Dec 2025 | 1.3K | 1.9% | 7 | 4.4K | 6.6% | 4 | | Jan 2026 | 1.6K | 2.3% | 7 | 5.4K | 7.7% | 4 | | Feb 2026 | 1.6K | 2.5% | 7 | 4.4K | 6.9% | 4 | | Mar 2026 | 1.6K | 2.2% | 7 | 3.6K | 5% | 4 | | Apr 2026 | 1.6K | 2.2% | 7 | 3.6K | 5% | 4 | | May 2026 | 1.3K | 1.4% | 7 | 3.6K | 4% | 4 | | Jun 2026 | 1.6K | 2.1% | 7 | 3.6K | 4.7% | 4 | | Jul 2026 | 1.6K | 2.3% | 7 | 3.6K | 5.2% | 4 | | Aug 2026 | 1.6K | 2% | 7 | 3.6K | 4.5% | 4 | | Sep 2026 | 1.6K | 2.2% | 7 | 4.4K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aurora’s and Davey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aurora**: Measured on the search term “aurora pump”. - **Davey**: Measured on the search term “davey pumps”. - [Aurora profile](/demand/global-en/brands/aurora-pump) - [Davey profile](/demand/global-en/brands/davey) - [All fire pump brands worldwide](/demand/global-en/categories/fire-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aurora or Davey more popular in search? In September 2026, Davey had more branded searches than Aurora among fire pump brands worldwide. Davey had about 4,400 branded searches, while Aurora had 1,600. Davey made up 6.1% of all fire pump brand searches we track, and Aurora accounted for 2.2%. ## Cite this page Brandwave. "Aurora vs Davey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aurora-pump-vs-davey This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aurora-pump-vs-davey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.