---
title: "Auraglow vs Philips Hue: Which is more popular by branded search?"
description: "Which is more popular in search, Auraglow or Philips Hue? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor lighting set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/auraglow-vs-philips-hue"
publisher: "Brandwave"
---

# Auraglow vs Philips Hue: Which is more popular by branded search?

Which is more popular in search, Auraglow or Philips Hue? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor lighting set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auraglow and Philips Hue
- **Competitive set**: Outdoor lighting
- **Market**: Global
- **Month measured**: Aug 2026
- **Auraglow Share of Search**: <0.01%
- **Philips Hue Share of Search**: 3.8%

## Which is more popular in search, Auraglow or Philips Hue?

- In August 2026, Philips Hue had more branded searches than Auraglow among outdoor lighting worldwide. Philips Hue was estimated to have 301K branded searches compared to Auraglow’s 590, and held a 3.8% Share of Search versus Auraglow’s <0.01%.
- Philips Hue was ahead of Auraglow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auraglow’s estimated Share of Search among outdoor lighting worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 1.3K to 590.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide moved from 6.7% to 3.8%, and its estimated monthly branded searches moved from 550K to 301K.

## How did search popularity change for outdoor lighting worldwide in August 2026?

- In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.
- Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

## Month by month

| Month | Auraglow estimated searches | Auraglow Share of Search | Auraglow rank | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.02% | 6 | 550K | 6.7% | 3 |
| Nov 2025 | 1.6K | 0.02% | 6 | 823K | 9.5% | 3 |
| Dec 2025 | 1.6K | 0.02% | 6 | 550K | 6.5% | 3 |
| Jan 2026 | 1K | 0.01% | 6 | 550K | 5.6% | 3 |
| Feb 2026 | 1K | 0.01% | 6 | 368K | 4.6% | 3 |
| Mar 2026 | 880 | <0.01% | 6 | 368K | 4% | 3 |
| Apr 2026 | 880 | <0.01% | 6 | 301K | 3.3% | 3 |
| May 2026 | 720 | <0.01% | 6 | 301K | 3.3% | 3 |
| Jun 2026 | 720 | <0.01% | 6 | 301K | 3.8% | 3 |
| Jul 2026 | 590 | <0.01% | 6 | 301K | 4.5% | 3 |
| Aug 2026 | 590 | <0.01% | 6 | 301K | 3.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auraglow’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auraglow**: Measured on the search term “auraglow lights”.
- **Philips Hue**: Measured on the search term “philipshue”.

- [Auraglow profile](/demand/global-en/brands/auraglow)
- [Philips Hue profile](/demand/global-en/brands/philips-hue)
- [All outdoor lighting worldwide](/demand/global-en/categories/outdoor-lighting): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auraglow or Philips Hue?

In August 2026, Philips Hue had more branded searches than Auraglow among outdoor lighting worldwide. Philips Hue was estimated to have 301K branded searches compared to Auraglow’s 590, and held a 3.8% Share of Search versus Auraglow’s <0.01%.

## Cite this page

Brandwave. "Auraglow vs Philips Hue: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/auraglow-vs-philips-hue

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/auraglow-vs-philips-hue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.