--- title: "Aura Frames vs Nixplay: Which is more popular by branded search?" description: "Which is more popular in search, Aura Frames or Nixplay? Compare estimated monthly branded-search demand and Share of Search inside the Digital photo frame brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aura-frames-vs-nixplay" publisher: "Brandwave" --- # Aura Frames vs Nixplay: Which is more popular by branded search? Which is more popular in search, Aura Frames or Nixplay? Compare estimated monthly branded-search demand and Share of Search inside the Digital photo frame brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aura Frames and Nixplay - **Competitive set**: Digital photo frame brands - **Market**: Global - **Month measured**: Aug 2026 - **Aura Frames Share of Search**: 64.9% - **Nixplay Share of Search**: 9.7% ## Which is more popular in search, Aura Frames or Nixplay? - In August 2026, Aura Frames had more branded searches than Nixplay among digital photo frame brands worldwide. Aura Frames was estimated to have 114K branded searches compared to Nixplay’s 17.1K, and held a 64.9% Share of Search versus Nixplay’s 9.7%. - Aura Frames was ahead of Nixplay in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aura Frames’ estimated Share of Search among digital photo frame brands worldwide moved from 58.8% to 64.9%, and its estimated monthly branded searches moved from 108K to 114K. - Across the 11 months ending August 2026, Nixplay’s estimated Share of Search among digital photo frame brands worldwide moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 20.9K to 17.1K. ## How did search popularity change for digital photo frame brands worldwide in August 2026? - In August 2026, Aura Frames gained estimated Share of Search among digital photo frame brands worldwide, from 61.7% to 64.9%. - In August 2026, Nixplay lost estimated Share of Search among digital photo frame brands worldwide, from 11.1% to 9.7%. ## Month by month | Month | Aura Frames estimated searches | Aura Frames Share of Search | Aura Frames rank | Nixplay estimated searches | Nixplay Share of Search | Nixplay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 108K | 58.8% | 1 | 20.9K | 11.4% | 3 | | Nov 2025 | 332K | 67.8% | 1 | 30.1K | 6.2% | 3 | | Dec 2025 | 831K | 77% | 1 | 53.1K | 4.9% | 3 | | Jan 2026 | 174K | 64% | 1 | 24.4K | 9% | 3 | | Feb 2026 | 116K | 67% | 1 | 14.9K | 8.6% | 3 | | Mar 2026 | 139K | 69.7% | 1 | 17.1K | 8.6% | 3 | | Apr 2026 | 164K | 70.9% | 1 | 17.1K | 7.4% | 3 | | May 2026 | 211K | 73.5% | 1 | 17.3K | 6% | 3 | | Jun 2026 | 138K | 70.7% | 1 | 14.6K | 7.5% | 3 | | Jul 2026 | 96.2K | 61.7% | 1 | 17.4K | 11.1% | 3 | | Aug 2026 | 114K | 64.9% | 1 | 17.1K | 9.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aura Frames’ and Nixplay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aura Frames**: Measured on the search terms “aura aspen”, “aura carver”, “aura digital photo frame”, “aura frame”, “aura frames”, “aura photo frame”, “aura walden”, “auraframes com”, “digital photo frame aura”, “frame aura” and “photo frame aura”, summed into one figure. - **Nixplay**: Measured on the search terms “nixplay”, “nixplay com”, “nixplay digital photo frame”, “nixplay frame” and “nixplay photo frame”, summed into one figure. - [Aura Frames profile](/demand/global-en/brands/aura-frames) - [Nixplay profile](/demand/global-en/brands/nixplay) - [All digital photo frame brands worldwide](/demand/global-en/categories/digital-photo-frame-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aura Frames or Nixplay? In August 2026, Aura Frames had more branded searches than Nixplay among digital photo frame brands worldwide. Aura Frames was estimated to have 114K branded searches compared to Nixplay’s 17.1K, and held a 64.9% Share of Search versus Nixplay’s 9.7%. ## Cite this page Brandwave. "Aura Frames vs Nixplay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aura-frames-vs-nixplay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aura-frames-vs-nixplay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.