---
title: "Aunt Jemima vs Bisquick: Which is more popular by branded search?"
description: "Which is more popular in search, Aunt Jemima or Bisquick? Compare estimated monthly branded-search demand and Share of Search inside the Pancake mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aunt-jemima-vs-bisquick"
publisher: "Brandwave"
---

# Aunt Jemima vs Bisquick: Which is more popular by branded search?

Which is more popular in search, Aunt Jemima or Bisquick? Compare estimated monthly branded-search demand and Share of Search inside the Pancake mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aunt Jemima and Bisquick
- **Competitive set**: Pancake mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **Aunt Jemima Share of Search**: 69%
- **Bisquick Share of Search**: 16.9%

## Which is more popular in search, Aunt Jemima or Bisquick?

- In August 2026, Aunt Jemima had more branded searches than Bisquick among pancake mixes worldwide. Aunt Jemima was estimated to have 165K branded searches compared to Bisquick’s 40.5K, and held a 69% Share of Search versus Bisquick’s 16.9%.
- Aunt Jemima was ahead of Bisquick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide moved from 67.6% to 69%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide moved from 20.3% to 16.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for pancake mixes worldwide in August 2026?

- In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.
- Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Aunt Jemima estimated searches | Aunt Jemima Share of Search | Aunt Jemima rank | Bisquick estimated searches | Bisquick Share of Search | Bisquick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 67.6% | 1 | 49.5K | 20.3% | 2 |
| Nov 2025 | 165K | 63.4% | 1 | 60.5K | 23.2% | 2 |
| Dec 2025 | 165K | 63.3% | 1 | 60.5K | 23.2% | 2 |
| Jan 2026 | 165K | 63.2% | 1 | 60.5K | 23.2% | 2 |
| Feb 2026 | 135K | 65.5% | 1 | 40.5K | 19.6% | 2 |
| Mar 2026 | 165K | 70.2% | 1 | 40.5K | 17.2% | 2 |
| Apr 2026 | 135K | 67.6% | 1 | 40.5K | 20.3% | 2 |
| May 2026 | 165K | 71.2% | 1 | 40.5K | 17.5% | 2 |
| Jun 2026 | 165K | 71.4% | 1 | 40.5K | 17.5% | 2 |
| Jul 2026 | 165K | 70.2% | 1 | 40.5K | 17.2% | 2 |
| Aug 2026 | 165K | 69% | 1 | 40.5K | 16.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aunt Jemima’s and Bisquick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aunt Jemima**: Measured on the search term “aunt jemima”.
- **Bisquick**: Measured on the search term “bisquick”.

- [Aunt Jemima profile](/demand/global-en/brands/aunt-jemima)
- [Bisquick profile](/demand/global-en/brands/bisquick)
- [All pancake mixes worldwide](/demand/global-en/categories/pancake-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aunt Jemima or Bisquick?

In August 2026, Aunt Jemima had more branded searches than Bisquick among pancake mixes worldwide. Aunt Jemima was estimated to have 165K branded searches compared to Bisquick’s 40.5K, and held a 69% Share of Search versus Bisquick’s 16.9%.

## Cite this page

Brandwave. "Aunt Jemima vs Bisquick: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aunt-jemima-vs-bisquick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aunt-jemima-vs-bisquick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.