---
title: "August vs Nuki: Which is more popular by branded search?"
description: "Which is more popular in search, August or Nuki? Compare estimated monthly branded-search demand and Share of Search inside the Smart lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/august-vs-nuki"
publisher: "Brandwave"
---

# August vs Nuki: Which is more popular by branded search?

Which is more popular in search, August or Nuki? Compare estimated monthly branded-search demand and Share of Search inside the Smart lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: August and Nuki
- **Competitive set**: Smart lock brands
- **Market**: Global
- **Month measured**: Aug 2026
- **August Share of Search**: 77.5%
- **Nuki Share of Search**: 1.4%

## Which is more popular in search, August or Nuki?

- In August 2026, August had more branded searches than Nuki among smart lock brands worldwide. August was estimated to have 4.1M branded searches compared to Nuki’s 74K, and held a 77.5% Share of Search versus Nuki’s 1.4%.
- August was ahead of Nuki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, August’s estimated Share of Search among smart lock brands worldwide moved from 37% to 77.5%, and its estimated monthly branded searches moved from 673K to 4.1M.
- Across the 11 months ending August 2026, Nuki’s estimated Share of Search among smart lock brands worldwide moved from 4.1% to 1.4%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for smart lock brands worldwide in August 2026?

- In August 2026, August gained estimated Share of Search among smart lock brands worldwide, from 64.2% to 77.5%.
- In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

## Month by month

| Month | August estimated searches | August Share of Search | August rank | Nuki estimated searches | Nuki Share of Search | Nuki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 37% | 2 | 74K | 4.1% | 3 |
| Nov 2025 | 673K | 32.2% | 2 | 90.5K | 4.3% | 3 |
| Dec 2025 | 673K | 35% | 2 | 60.5K | 3.1% | 3 |
| Jan 2026 | 673K | 37.2% | 2 | 74K | 4.1% | 3 |
| Feb 2026 | 550K | 37% | 2 | 60.5K | 4.1% | 3 |
| Mar 2026 | 550K | 33.4% | 2 | 74K | 4.5% | 3 |
| Apr 2026 | 673K | 40.6% | 2 | 60.5K | 3.6% | 3 |
| May 2026 | 673K | 38.2% | 2 | 74K | 4.2% | 3 |
| Jun 2026 | 823K | 42.3% | 2 | 60.5K | 3.1% | 3 |
| Jul 2026 | 1.8M | 64.2% | 1 | 60.5K | 2.1% | 3 |
| Aug 2026 | 4.1M | 77.5% | 1 | 74K | 1.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using August’s and Nuki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **August**: Measured on the search term “august”.
- **Nuki**: Measured on the search term “nuki”.

- [August profile](/demand/global-en/brands/august)
- [Nuki profile](/demand/global-en/brands/nuki)
- [All smart lock brands worldwide](/demand/global-en/categories/smart-lock-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, August or Nuki?

In August 2026, August had more branded searches than Nuki among smart lock brands worldwide. August was estimated to have 4.1M branded searches compared to Nuki’s 74K, and held a 77.5% Share of Search versus Nuki’s 1.4%.

## Cite this page

Brandwave. "August vs Nuki: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/august-vs-nuki

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/august-vs-nuki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.