---
title: "Audio Up vs Wondery: Which is more popular by branded search?"
description: "Which is more popular in search, Audio Up or Wondery? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audio-up-vs-wondery"
publisher: "Brandwave"
---

# Audio Up vs Wondery: Which is more popular by branded search?

Which is more popular in search, Audio Up or Wondery? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audio Up and Wondery
- **Competitive set**: Podcast marketing agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Audio Up Share of Search**: 3.8%
- **Wondery Share of Search**: 52.5%

## Which is more popular in search, Audio Up or Wondery?

- In August 2026, Wondery had more branded searches than Audio Up among podcast marketing agencies worldwide. Wondery was estimated to have 6.6K branded searches compared to Audio Up’s 480, and held a 52.5% Share of Search versus Audio Up’s 3.8%.
- Wondery was ahead of Audio Up in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio Up’s estimated Share of Search among podcast marketing agencies worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 11 months ending August 2026, Wondery’s estimated Share of Search among podcast marketing agencies worldwide moved from 77.2% to 52.5%, and its estimated monthly branded searches moved from 22.2K to 6.6K.

## How did search popularity change for podcast marketing agencies worldwide in August 2026?

- In August 2026, Wondery lost estimated Share of Search among podcast marketing agencies worldwide, from 57.1% to 52.5%.
- Estimated monthly branded searches for Audio Up worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

## Month by month

| Month | Audio Up estimated searches | Audio Up Share of Search | Audio Up rank | Wondery estimated searches | Wondery Share of Search | Wondery rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 3.5% | 3 | 22.2K | 77.2% | 1 |
| Nov 2025 | 880 | 4.4% | 3 | 14.8K | 73.2% | 1 |
| Dec 2025 | 1K | 4.9% | 3 | 14.8K | 72.9% | 1 |
| Jan 2026 | 880 | 4.3% | 3 | 14.8K | 73.2% | 1 |
| Feb 2026 | 880 | 5.7% | 3 | 9.9K | 64.7% | 1 |
| Mar 2026 | 880 | 5% | 3 | 9.9K | 56.3% | 1 |
| Apr 2026 | 880 | 4.7% | 3 | 12.1K | 65.2% | 1 |
| May 2026 | 880 | 5.4% | 3 | 9.9K | 60.6% | 1 |
| Jun 2026 | 880 | 6.1% | 3 | 8.1K | 55.9% | 1 |
| Jul 2026 | 590 | 4.2% | 3 | 8.1K | 57.1% | 1 |
| Aug 2026 | 480 | 3.8% | 3 | 6.6K | 52.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audio Up’s and Wondery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audio Up**: Measured on the search term “audio up”.
- **Wondery**: Measured on the search term “wondery”.

- [Audio Up profile](/demand/global-en/brands/audio-up)
- [Wondery profile](/demand/global-en/brands/wondery)
- [All podcast marketing agencies worldwide](/demand/global-en/categories/podcast-marketing-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audio Up or Wondery?

In August 2026, Wondery had more branded searches than Audio Up among podcast marketing agencies worldwide. Wondery was estimated to have 6.6K branded searches compared to Audio Up’s 480, and held a 52.5% Share of Search versus Audio Up’s 3.8%.

## Cite this page

Brandwave. "Audio Up vs Wondery: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-up-vs-wondery

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-up-vs-wondery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.