---
title: "Audio-Technica vs Sumiko: Which is more popular by branded search?"
description: "Which is more popular in search, Audio-Technica or Sumiko? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sumiko"
publisher: "Brandwave"
---

# Audio-Technica vs Sumiko: Which is more popular by branded search?

Which is more popular in search, Audio-Technica or Sumiko? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audio-Technica and Sumiko
- **Competitive set**: Turntable cartridge brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Audio-Technica Share of Search**: 66.4%
- **Sumiko Share of Search**: 5.2%

## Which is more popular in search, Audio-Technica or Sumiko?

- In August 2026, Audio-Technica had more branded searches than Sumiko among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Sumiko’s 22.2K, and held a 66.4% Share of Search versus Sumiko’s 5.2%.
- Audio-Technica was ahead of Sumiko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide moved from 69.8% to 66.4%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide moved from 3.1% to 5.2%, and its estimated monthly branded searches moved from 14.8K to 22.2K.

## How did search popularity change for turntable cartridge brands worldwide in August 2026?

- In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.
- In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.

## Month by month

| Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Sumiko estimated searches | Sumiko Share of Search | Sumiko rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 337K | 69.8% | 1 | 14.8K | 3.1% | 4 |
| Nov 2025 | 412K | 70.9% | 1 | 12.1K | 2.1% | 4 |
| Dec 2025 | 405K | 70.1% | 1 | 14.8K | 2.6% | 4 |
| Jan 2026 | 404K | 68.8% | 1 | 22.2K | 3.8% | 4 |
| Feb 2026 | 298K | 66.7% | 1 | 18.1K | 4% | 4 |
| Mar 2026 | 282K | 64.8% | 1 | 18.1K | 4.2% | 4 |
| Apr 2026 | 271K | 63.9% | 1 | 18.1K | 4.3% | 4 |
| May 2026 | 275K | 63.7% | 1 | 22.2K | 5.1% | 4 |
| Jun 2026 | 282K | 68.6% | 1 | 18.1K | 4.4% | 4 |
| Jul 2026 | 289K | 68.5% | 1 | 18.1K | 4.3% | 4 |
| Aug 2026 | 282K | 66.4% | 1 | 22.2K | 5.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Sumiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Sumiko**: Measured on the search term “sumiko”.

- [Audio-Technica profile](/demand/global-en/brands/audio-technica)
- [Sumiko profile](/demand/global-en/brands/sumiko)
- [All turntable cartridge brands worldwide](/demand/global-en/categories/turntable-cartridge-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audio-Technica or Sumiko?

In August 2026, Audio-Technica had more branded searches than Sumiko among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Sumiko’s 22.2K, and held a 66.4% Share of Search versus Sumiko’s 5.2%.

## Cite this page

Brandwave. "Audio-Technica vs Sumiko: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sumiko

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sumiko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.