--- title: "Audio-Technica vs Soundcore: Which is searched more?" description: "Is Audio-Technica or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-soundcore" publisher: "Brandwave" --- # Audio-Technica vs Soundcore: Which is searched more? Is Audio-Technica or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Soundcore - **Competitive set**: Headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Audio-Technica Share of Search**: 0.04% - **Soundcore Share of Search**: 1.3% ## Is Audio-Technica or Soundcore more popular in search? - In September 2026, Soundcore had more branded searches than Audio-Technica among headphone brands worldwide. Soundcore had about 271,000 branded searches, while Audio-Technica had 9,100. Soundcore made up 1.3% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. - Soundcore was ahead of Audio-Technica in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 9.3K to 9.1K. - Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands worldwide moved from 0.99% to 1.3%, and its estimated monthly branded searches moved from 230K to 271K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcore was listed before Audio-Technica in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bowers & Wilkins | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Apple AirPods | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Audio-Technica | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Beats | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Beyerdynamic | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BuddyPhones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphone brand should I buy?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. Bowers & Wilkins, 7. Soundcore, 8. JBL, 9. Beats, 10. Beyerdynamic - Asked ChatGPT "What's the best headphone brand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Bowers & Wilkins, 4. Sennheiser - Searched Google, AI Overview "best earbuds": 1. Bose, 2. Sony, 3. Apple AirPods, 4. Soundcore Not named in any answer: Skullcandy, Samsung, Marshall, Jabra and BuddyPhones. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for headphone brands worldwide in September 2026? - In September 2026, Soundcore fell from 9th to 10th among headphone brands worldwide. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Soundcore estimated searches | Soundcore Share of Search | Soundcore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.3K | 0.04% | 14 | 230K | 0.99% | 9 | | Nov 2025 | 10.8K | 0.04% | 14 | 216K | 0.72% | 10 | | Dec 2025 | 9.6K | 0.03% | 14 | 244K | 0.81% | 10 | | Jan 2026 | 9.6K | 0.05% | 14 | 217K | 1% | 10 | | Feb 2026 | 9.3K | 0.06% | 14 | 206K | 1.2% | 10 | | Mar 2026 | 8.8K | 0.05% | 14 | 229K | 1.2% | 9 | | Apr 2026 | 8.8K | 0.05% | 14 | 215K | 1.3% | 10 | | May 2026 | 8.8K | 0.05% | 14 | 236K | 1.4% | 9 | | Jun 2026 | 8.8K | 0.05% | 14 | 254K | 1.5% | 9 | | Jul 2026 | 8.8K | 0.05% | 14 | 268K | 1.6% | 9 | | Aug 2026 | 9.1K | 0.05% | 14 | 292K | 1.5% | 9 | | Sep 2026 | 9.1K | 0.04% | 14 | 271K | 1.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica earbuds”, “audio technica headphones” and “audio technica headset”, summed into one figure. - **Soundcore**: Measured on the search terms “anker soundcore earbuds”, “anker soundcore earphones”, “anker soundcore headset”, “soundcore earbuds”, “soundcore earphones”, “soundcore headphones”, “soundcore headset”, “soundcore liberty” and “soundcore space one”, summed into one figure. - [Audio-Technica profile](/demand/global-en/brands/audio-technica) - [Soundcore profile](/demand/global-en/brands/soundcore) - [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Audio-Technica or Soundcore more popular in search? In September 2026, Soundcore had more branded searches than Audio-Technica among headphone brands worldwide. Soundcore had about 271,000 branded searches, while Audio-Technica had 9,100. Soundcore made up 1.3% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. ## Cite this page Brandwave. "Audio-Technica vs Soundcore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-soundcore This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-soundcore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.