--- title: "Audio-Technica vs Sennheiser: Which is more popular by branded search?" description: "Which is more popular in search, Audio-Technica or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sennheiser" publisher: "Brandwave" --- # Audio-Technica vs Sennheiser: Which is more popular by branded search? Which is more popular in search, Audio-Technica or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Sennheiser - **Competitive set**: Over-ear headphone brands - **Market**: Global - **Month measured**: Aug 2026 - **Audio-Technica Share of Search**: 15.8% - **Sennheiser Share of Search**: 5.6% ## Which is more popular in search, Audio-Technica or Sennheiser? - In August 2026, Audio-Technica had more branded searches than Sennheiser among over-ear headphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Sennheiser’s 100K, and held a 15.8% Share of Search versus Sennheiser’s 5.6%. - Audio-Technica was ahead of Sennheiser in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 337K to 282K. - Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 123K to 100K. ## How did search popularity change for over-ear headphone brands worldwide in August 2026? - In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%. - Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 337K | 17.4% | 2 | 123K | 6.3% | 5 | | Nov 2025 | 412K | 14.7% | 2 | 148K | 5.3% | 5 | | Dec 2025 | 405K | 15.2% | 2 | 123K | 4.6% | 5 | | Jan 2026 | 404K | 20.5% | 2 | 117K | 5.9% | 5 | | Feb 2026 | 298K | 18.7% | 2 | 100K | 6.3% | 5 | | Mar 2026 | 282K | 17.3% | 2 | 117K | 7.2% | 5 | | Apr 2026 | 271K | 17.3% | 2 | 96.3K | 6.1% | 5 | | May 2026 | 275K | 16.2% | 2 | 105K | 6.2% | 5 | | Jun 2026 | 282K | 16.6% | 2 | 100K | 5.9% | 5 | | Jul 2026 | 289K | 17.3% | 2 | 100K | 6% | 5 | | Aug 2026 | 282K | 15.8% | 2 | 100K | 5.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure. - **Sennheiser**: Measured on the search terms “headphone sennheiser”, “sennheiser com”, “sennheiser headphones” and “sennheiser momentum”, summed into one figure. - [Audio-Technica profile](/demand/global-en/brands/audio-technica) - [Sennheiser profile](/demand/global-en/brands/sennheiser) - [All over-ear headphone brands worldwide](/demand/global-en/categories/over-ear-headphone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audio-Technica or Sennheiser? In August 2026, Audio-Technica had more branded searches than Sennheiser among over-ear headphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Sennheiser’s 100K, and held a 15.8% Share of Search versus Sennheiser’s 5.6%. ## Cite this page Brandwave. "Audio-Technica vs Sennheiser: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sennheiser This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-sennheiser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.