---
title: "Audio-Technica vs Samson: Which is more popular by branded search?"
description: "Which is more popular in search, Audio-Technica or Samson? Compare estimated monthly branded-search demand and Share of Search inside the Podcast microphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-samson"
publisher: "Brandwave"
---

# Audio-Technica vs Samson: Which is more popular by branded search?

Which is more popular in search, Audio-Technica or Samson? Compare estimated monthly branded-search demand and Share of Search inside the Podcast microphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audio-Technica and Samson
- **Competitive set**: Podcast microphone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Audio-Technica Share of Search**: 29.7%
- **Samson Share of Search**: 21.2%

## Which is more popular in search, Audio-Technica or Samson?

- In August 2026, Audio-Technica had more branded searches than Samson among podcast microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Samson’s 201K, and held a 29.7% Share of Search versus Samson’s 21.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Samson took it in March 2026, Audio-Technica took it in May 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide moved from 32.8% to 29.7%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide moved from 19.6% to 21.2%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for podcast microphone brands worldwide in August 2026?

- In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

## Month by month

| Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Samson estimated searches | Samson Share of Search | Samson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 337K | 32.8% | 1 | 201K | 19.6% | 3 |
| Nov 2025 | 412K | 35% | 1 | 201K | 17.1% | 3 |
| Dec 2025 | 405K | 33.2% | 1 | 246K | 20.2% | 3 |
| Jan 2026 | 404K | 34.4% | 1 | 201K | 17.1% | 3 |
| Feb 2026 | 298K | 30.1% | 1 | 201K | 20.3% | 3 |
| Mar 2026 | 282K | 26.3% | 2 | 301K | 28% | 1 |
| Apr 2026 | 271K | 19.1% | 2 | 673K | 47.5% | 1 |
| May 2026 | 275K | 27.3% | 1 | 246K | 24.4% | 3 |
| Jun 2026 | 282K | 30.4% | 1 | 201K | 21.7% | 3 |
| Jul 2026 | 289K | 30.4% | 1 | 201K | 21.1% | 3 |
| Aug 2026 | 282K | 29.7% | 1 | 201K | 21.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Samson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Samson**: Measured on the search term “samson”.

- [Audio-Technica profile](/demand/global-en/brands/audio-technica)
- [Samson profile](/demand/global-en/brands/samson)
- [All podcast microphone brands worldwide](/demand/global-en/categories/podcast-microphone-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audio-Technica or Samson?

In August 2026, Audio-Technica had more branded searches than Samson among podcast microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Samson’s 201K, and held a 29.7% Share of Search versus Samson’s 21.2%.

## Cite this page

Brandwave. "Audio-Technica vs Samson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-samson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-samson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.