---
title: "Audio-Technica vs Ortofon: Which is searched more?"
description: "Which is more popular in search, Audio-Technica or Ortofon? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-ortofon"
publisher: "Brandwave"
---

# Audio-Technica vs Ortofon: Which is searched more?

Which is more popular in search, Audio-Technica or Ortofon? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audio-Technica and Ortofon
- **Competitive set**: Turntable cartridge brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Audio-Technica Share of Search**: 66.4%
- **Ortofon Share of Search**: 0.68%

## Which is more popular in search, Audio-Technica or Ortofon?

- In August 2026, Audio-Technica had more branded searches than Ortofon among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Ortofon’s 2.9K, and held a 66.4% Share of Search versus Ortofon’s 0.68%.
- Audio-Technica was ahead of Ortofon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide moved from 69.8% to 66.4%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Ortofon’s estimated Share of Search among turntable cartridge brands worldwide moved from 0.6% to 0.68%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for turntable cartridge brands worldwide in August 2026?

- In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.

## Month by month

| Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Ortofon estimated searches | Ortofon Share of Search | Ortofon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 337K | 69.8% | 1 | 2.9K | 0.6% | 5 |
| Nov 2025 | 412K | 70.9% | 1 | 3.6K | 0.62% | 5 |
| Dec 2025 | 405K | 70.1% | 1 | 4.4K | 0.76% | 5 |
| Jan 2026 | 404K | 68.8% | 1 | 3.6K | 0.61% | 5 |
| Feb 2026 | 298K | 66.7% | 1 | 2.9K | 0.65% | 5 |
| Mar 2026 | 282K | 64.8% | 1 | 2.9K | 0.67% | 5 |
| Apr 2026 | 271K | 63.9% | 1 | 2.9K | 0.68% | 5 |
| May 2026 | 275K | 63.7% | 1 | 2.9K | 0.67% | 5 |
| Jun 2026 | 282K | 68.6% | 1 | 2.4K | 0.58% | 5 |
| Jul 2026 | 289K | 68.5% | 1 | 2.4K | 0.57% | 5 |
| Aug 2026 | 282K | 66.4% | 1 | 2.9K | 0.68% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Ortofon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Ortofon**: Measured on the search term “ortofon cartridge”.

- [Audio-Technica profile](/demand/global-en/brands/audio-technica)
- [Ortofon profile](/demand/global-en/brands/ortofon)
- [All turntable cartridge brands worldwide](/demand/global-en/categories/turntable-cartridge-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audio-Technica or Ortofon?

In August 2026, Audio-Technica had more branded searches than Ortofon among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Ortofon’s 2.9K, and held a 66.4% Share of Search versus Ortofon’s 0.68%.

## Cite this page

Brandwave. "Audio-Technica vs Ortofon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-ortofon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-ortofon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.