--- title: "Audio-Technica vs Denon: Which is more popular by branded search?" description: "Which is more popular in search, Audio-Technica or Denon? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-denon" publisher: "Brandwave" --- # Audio-Technica vs Denon: Which is more popular by branded search? Which is more popular in search, Audio-Technica or Denon? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Denon - **Competitive set**: Turntable cartridge brands - **Market**: Global - **Month measured**: Aug 2026 - **Audio-Technica Share of Search**: 66.4% - **Denon Share of Search**: 21.3% ## Which is more popular in search, Audio-Technica or Denon? - In August 2026, Audio-Technica had more branded searches than Denon among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Denon’s 90.5K, and held a 66.4% Share of Search versus Denon’s 21.3%. - Audio-Technica was ahead of Denon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide moved from 69.8% to 66.4%, and its estimated monthly branded searches moved from 337K to 282K. - Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide moved from 22.8% to 21.3%, and its estimated monthly branded searches moved from 110K to 90.5K. ## How did search popularity change for turntable cartridge brands worldwide in August 2026? - In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%. - Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Denon estimated searches | Denon Share of Search | Denon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 337K | 69.8% | 1 | 110K | 22.8% | 2 | | Nov 2025 | 412K | 70.9% | 1 | 135K | 23.2% | 2 | | Dec 2025 | 405K | 70.1% | 1 | 135K | 23.4% | 2 | | Jan 2026 | 404K | 68.8% | 1 | 135K | 23% | 2 | | Feb 2026 | 298K | 66.7% | 1 | 110K | 24.6% | 2 | | Mar 2026 | 282K | 64.8% | 1 | 110K | 25.3% | 2 | | Apr 2026 | 271K | 63.9% | 1 | 110K | 25.9% | 2 | | May 2026 | 275K | 63.7% | 1 | 110K | 25.4% | 2 | | Jun 2026 | 282K | 68.6% | 1 | 90.5K | 22% | 2 | | Jul 2026 | 289K | 68.5% | 1 | 90.5K | 21.4% | 2 | | Aug 2026 | 282K | 66.4% | 1 | 90.5K | 21.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Denon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure. - **Denon**: Measured on the search term “denon”. - [Audio-Technica profile](/demand/global-en/brands/audio-technica) - [Denon profile](/demand/global-en/brands/denon) - [All turntable cartridge brands worldwide](/demand/global-en/categories/turntable-cartridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audio-Technica or Denon? In August 2026, Audio-Technica had more branded searches than Denon among turntable cartridge brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to Denon’s 90.5K, and held a 66.4% Share of Search versus Denon’s 21.3%. ## Cite this page Brandwave. "Audio-Technica vs Denon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-denon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-denon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.