--- title: "Audio-Technica vs Bose: Which is more popular by branded search?" description: "Which is more popular in search, Audio-Technica or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-bose" publisher: "Brandwave" --- # Audio-Technica vs Bose: Which is more popular by branded search? Which is more popular in search, Audio-Technica or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Bose - **Competitive set**: Over-ear headphone brands - **Market**: Global - **Month measured**: Aug 2026 - **Audio-Technica Share of Search**: 15.8% - **Bose Share of Search**: 59.8% ## Which is more popular in search, Audio-Technica or Bose? - In August 2026, Bose had more branded searches than Audio-Technica among over-ear headphone brands worldwide. Bose was estimated to have 1.1M branded searches compared to Audio-Technica’s 282K, and held a 59.8% Share of Search versus Audio-Technica’s 15.8%. - Bose was ahead of Audio-Technica in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 337K to 282K. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide moved from 55.4% to 59.8%, and its estimated monthly branded searches held steady at 1.1M. ## How did search popularity change for over-ear headphone brands worldwide in August 2026? - In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%. - In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Bose estimated searches | Bose Share of Search | Bose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 337K | 17.4% | 2 | 1.1M | 55.4% | 1 | | Nov 2025 | 412K | 14.7% | 2 | 1.7M | 61.2% | 1 | | Dec 2025 | 405K | 15.2% | 2 | 1.6M | 61.7% | 1 | | Jan 2026 | 404K | 20.5% | 2 | 1M | 51.6% | 1 | | Feb 2026 | 298K | 18.7% | 2 | 836K | 52.5% | 1 | | Mar 2026 | 282K | 17.3% | 2 | 877K | 53.7% | 1 | | Apr 2026 | 271K | 17.3% | 2 | 876K | 55.9% | 1 | | May 2026 | 275K | 16.2% | 2 | 946K | 55.8% | 1 | | Jun 2026 | 282K | 16.6% | 2 | 938K | 55.4% | 1 | | Jul 2026 | 289K | 17.3% | 2 | 945K | 56.4% | 1 | | Aug 2026 | 282K | 15.8% | 2 | 1.1M | 59.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure. - **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure. - [Audio-Technica profile](/demand/global-en/brands/audio-technica) - [Bose profile](/demand/global-en/brands/bose) - [All over-ear headphone brands worldwide](/demand/global-en/categories/over-ear-headphone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audio-Technica or Bose? In August 2026, Bose had more branded searches than Audio-Technica among over-ear headphone brands worldwide. Bose was estimated to have 1.1M branded searches compared to Audio-Technica’s 282K, and held a 59.8% Share of Search versus Audio-Technica’s 15.8%. ## Cite this page Brandwave. "Audio-Technica vs Bose: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-bose This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audio-technica-vs-bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.