---
title: "Audible vs Kobo Plus: Which is searched more?"
description: "Which is more popular in search, Audible or Kobo Plus? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audible-vs-kobo-plus"
publisher: "Brandwave"
---

# Audible vs Kobo Plus: Which is searched more?

Which is more popular in search, Audible or Kobo Plus? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audible and Kobo Plus
- **Competitive set**: Audiobook services
- **Market**: Global
- **Month measured**: Aug 2026
- **Audible Share of Search**: 29%
- **Kobo Plus Share of Search**: 0.96%

## Which is more popular in search, Audible or Kobo Plus?

- In August 2026, Audible had more branded searches than Kobo Plus among audiobook services worldwide. Audible was estimated to have 1.8M branded searches compared to Kobo Plus’ 60.5K, and held a 29% Share of Search versus Kobo Plus’ 0.96%.
- Audible was ahead of Kobo Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide moved from 37.6% to 29%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Kobo Plus’ estimated Share of Search among audiobook services worldwide moved from 0.68% to 0.96%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

## How did search popularity change for audiobook services worldwide in August 2026?

- In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
- Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.

## Month by month

| Month | Audible estimated searches | Audible Share of Search | Audible rank | Kobo Plus estimated searches | Kobo Plus Share of Search | Kobo Plus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 37.6% | 2 | 40.5K | 0.68% | 4 |
| Nov 2025 | 2.2M | 41.8% | 2 | 40.5K | 0.76% | 4 |
| Dec 2025 | 2.2M | 46% | 1 | 49.5K | 1% | 4 |
| Jan 2026 | 2.2M | 41.1% | 2 | 49.5K | 0.91% | 4 |
| Feb 2026 | 1.8M | 37% | 2 | 40.5K | 0.82% | 4 |
| Mar 2026 | 2.2M | 41.8% | 2 | 40.5K | 0.76% | 4 |
| Apr 2026 | 2.2M | 41.8% | 2 | 40.5K | 0.76% | 4 |
| May 2026 | 1.8M | 36.9% | 2 | 49.5K | 1% | 4 |
| Jun 2026 | 1.8M | 37.4% | 2 | 49.5K | 1% | 4 |
| Jul 2026 | 1.8M | 36.9% | 2 | 60.5K | 1.2% | 4 |
| Aug 2026 | 1.8M | 29% | 2 | 60.5K | 0.96% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audible’s and Kobo Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audible**: Measured on the search term “audible”.
- **Kobo Plus**: Measured on the search term “kobo plus”.

- [Audible profile](/demand/global-en/brands/audible)
- [Kobo Plus profile](/demand/global-en/brands/kobo-plus)
- [All audiobook services worldwide](/demand/global-en/categories/audiobook-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audible or Kobo Plus?

In August 2026, Audible had more branded searches than Kobo Plus among audiobook services worldwide. Audible was estimated to have 1.8M branded searches compared to Kobo Plus’ 60.5K, and held a 29% Share of Search versus Kobo Plus’ 0.96%.

## Cite this page

Brandwave. "Audible vs Kobo Plus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audible-vs-kobo-plus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audible-vs-kobo-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.