---
title: "Audible vs Kindle: Which is searched more?"
description: "Which is more popular in search, Audible or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audible-vs-kindle"
publisher: "Brandwave"
---

# Audible vs Kindle: Which is searched more?

Which is more popular in search, Audible or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audible and Kindle
- **Competitive set**: Audiobook and ebook services
- **Market**: Global
- **Month measured**: Sep 2026
- **Audible Share of Search**: 26.7%
- **Kindle Share of Search**: 48.9%

## Which is more popular in search, Audible or Kindle?

- In September 2026, Kindle had more branded searches than Audible among audiobook and ebook services worldwide. Kindle was estimated to have 3.4M branded searches compared to Audible’s 1.8M, and held a 48.9% Share of Search versus Audible’s 26.7%.
- Kindle was ahead of Audible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide moved from 31.5% to 26.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide moved from 47.1% to 48.9%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for audiobook and ebook services worldwide in September 2026?

- In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.
- In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%.

## Month by month

| Month | Audible estimated searches | Audible Share of Search | Audible rank | Kindle estimated searches | Kindle Share of Search | Kindle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 31.5% | 2 | 3.4M | 47.1% | 1 |
| Nov 2025 | 2.2M | 28.3% | 2 | 4.1M | 51.7% | 1 |
| Dec 2025 | 2.2M | 27.7% | 2 | 4.1M | 50.6% | 1 |
| Jan 2026 | 2.2M | 26.8% | 2 | 4.1M | 48.9% | 1 |
| Feb 2026 | 1.8M | 26.7% | 2 | 3.4M | 48.9% | 1 |
| Mar 2026 | 2.2M | 30.8% | 2 | 3.4M | 46.1% | 1 |
| Apr 2026 | 2.2M | 30.8% | 2 | 3.4M | 46.1% | 1 |
| May 2026 | 1.8M | 26.7% | 2 | 3.4M | 48.9% | 1 |
| Jun 2026 | 1.8M | 27.3% | 2 | 3.4M | 50% | 1 |
| Jul 2026 | 1.8M | 27.1% | 2 | 3.4M | 49.6% | 1 |
| Aug 2026 | 1.8M | 26% | 2 | 3.4M | 47.6% | 1 |
| Sep 2026 | 1.8M | 26.7% | 2 | 3.4M | 48.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Audible’s and Kindle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audible**: Measured on the search term “audible”.
- **Kindle**: Measured on the search term “kindle”.

- [Audible profile](/demand/global-en/brands/audible)
- [Kindle profile](/demand/global-en/brands/kindle)
- [All audiobook and ebook services worldwide](/demand/global-en/categories/audiobook-and-ebook-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audible or Kindle?

In September 2026, Kindle had more branded searches than Audible among audiobook and ebook services worldwide. Kindle was estimated to have 3.4M branded searches compared to Audible’s 1.8M, and held a 48.9% Share of Search versus Audible’s 26.7%.

## Cite this page

Brandwave. "Audible vs Kindle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audible-vs-kindle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audible-vs-kindle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.