---
title: "Audible vs Book of the Month: Which is searched more?"
description: "Which is more popular in search, Audible or Book of the Month? Compare estimated monthly branded-search demand and Share of Search inside the Book subscription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/audible-vs-book-of-the-month"
publisher: "Brandwave"
---

# Audible vs Book of the Month: Which is searched more?

Which is more popular in search, Audible or Book of the Month? Compare estimated monthly branded-search demand and Share of Search inside the Book subscription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audible and Book of the Month
- **Competitive set**: Book subscription services
- **Market**: Global
- **Month measured**: Aug 2026
- **Audible Share of Search**: 25.7%
- **Book of the Month Share of Search**: 1%

## Which is more popular in search, Audible or Book of the Month?

- In August 2026, Audible had more branded searches than Book of the Month among book subscription services worldwide. Audible was estimated to have 1.8M branded searches compared to Book of the Month’s 74K, and held a 25.7% Share of Search versus Book of the Month’s 1%.
- Audible was ahead of Book of the Month in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide moved from 33% to 25.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Book of the Month’s estimated Share of Search among book subscription services worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for book subscription services worldwide in August 2026?

- In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.
- Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.

## Month by month

| Month | Audible estimated searches | Audible Share of Search | Audible rank | Book of the Month estimated searches | Book of the Month Share of Search | Book of the Month rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 33% | 2 | 74K | 1.1% | 5 |
| Nov 2025 | 2.2M | 36.3% | 2 | 74K | 1.2% | 5 |
| Dec 2025 | 2.2M | 38% | 1 | 110K | 1.9% | 5 |
| Jan 2026 | 2.2M | 34.7% | 2 | 110K | 1.7% | 5 |
| Feb 2026 | 1.8M | 31.7% | 2 | 74K | 1.3% | 5 |
| Mar 2026 | 2.2M | 36.3% | 2 | 74K | 1.2% | 5 |
| Apr 2026 | 2.2M | 36% | 2 | 110K | 1.8% | 5 |
| May 2026 | 1.8M | 31.5% | 2 | 110K | 1.9% | 5 |
| Jun 2026 | 1.8M | 32% | 2 | 74K | 1.3% | 5 |
| Jul 2026 | 1.8M | 31.7% | 2 | 74K | 1.3% | 5 |
| Aug 2026 | 1.8M | 25.7% | 2 | 74K | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audible’s and Book of the Month’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audible**: Measured on the search term “audible”.
- **Book of the Month**: Measured on the search term “book of the month”.

- [Audible profile](/demand/global-en/brands/audible)
- [Book of the Month profile](/demand/global-en/brands/book-of-the-month)
- [All book subscription services worldwide](/demand/global-en/categories/book-subscription-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audible or Book of the Month?

In August 2026, Audible had more branded searches than Book of the Month among book subscription services worldwide. Audible was estimated to have 1.8M branded searches compared to Book of the Month’s 74K, and held a 25.7% Share of Search versus Book of the Month’s 1%.

## Cite this page

Brandwave. "Audible vs Book of the Month: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audible-vs-book-of-the-month

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audible-vs-book-of-the-month. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.