--- title: "Audemars Piguet vs Rolex: Which is searched more?" description: "Is Audemars Piguet or Rolex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/audemars-piguet-vs-rolex" publisher: "Brandwave" --- # Audemars Piguet vs Rolex: Which is searched more? Is Audemars Piguet or Rolex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audemars Piguet and Rolex - **Competitive set**: Luxury watch brands - **Market**: Global - **Month measured**: Sep 2026 - **Audemars Piguet Share of Search**: 6% - **Rolex Share of Search**: 29.7% ## Is Audemars Piguet or Rolex more popular in search? - In September 2026, Rolex had more branded searches than Audemars Piguet among luxury watch brands worldwide. Rolex had about 4.1 million branded searches, while Audemars Piguet had 823,000. Rolex made up 29.7% of all luxury watch brand searches we track, and Audemars Piguet accounted for 6%. - Rolex was ahead of Audemars Piguet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Audemars Piguet’s share of searches among luxury watch brands worldwide moved from 6.9% to 6%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Rolex’s share of searches among luxury watch brands worldwide moved from 28.3% to 29.7%, and its estimated monthly branded searches held steady at 4.1M. ## Top luxury watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rolex appeared in all five answers. Audemars Piguet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rolex was listed before Audemars Piguet in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rolex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Omega | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cartier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Patek Philippe | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Audemars Piguet | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Seiko | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Citizen | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tissot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luxury watch brands - Asked ChatGPT "Which luxury watch brand should I buy?": 1. Rolex, 2. Cartier, 3. Omega, 4. Audemars Piguet, 5. Patek Philippe - Asked ChatGPT "What are the best luxury watch brands?": 1. Patek Philippe, 2. Audemars Piguet, 3. Rolex, 4. Omega, 5. Cartier, 6. Seiko - Asked ChatGPT "What's the best luxury watch brand for everyday wear?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko - Searched Google, AI Overview "luxury watch": 1. Cartier, 2. Omega, 3. Rolex, 4. Patek Philippe, 5. Audemars Piguet - Searched Google, AI Overview "watch brands": 1. Rolex, 2. Patek Philippe, 3. Omega, 4. Audemars Piguet, 5. Cartier, 6. Seiko, 7. Citizen Not named in any answer: Tissot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for luxury watch brands worldwide in September 2026? - In September 2026, Audemars Piguet lost share of searches among luxury watch brands worldwide, from 7.2% to 6%. - Rolex’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 26% to 29.7% in September 2026. ## Month by month | Month | Audemars Piguet estimated searches | Audemars Piguet Share of Search | Audemars Piguet rank | Rolex estimated searches | Rolex Share of Search | Rolex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 6.9% | 6 | 4.1M | 28.3% | 1 | | Nov 2025 | 823K | 5.7% | 6 | 4.1M | 28.5% | 1 | | Dec 2025 | 1M | 6.3% | 6 | 5M | 31.5% | 1 | | Jan 2026 | 823K | 5.8% | 6 | 4.1M | 28.7% | 1 | | Feb 2026 | 823K | 6.5% | 6 | 4.1M | 32.3% | 1 | | Mar 2026 | 823K | 6.2% | 6 | 4.1M | 31% | 1 | | Apr 2026 | 823K | 6.2% | 6 | 4.1M | 31% | 1 | | May 2026 | 3.4M | 19.5% | 2 | 4.1M | 23.8% | 1 | | Jun 2026 | 1M | 7.8% | 6 | 3.4M | 26% | 1 | | Jul 2026 | 823K | 6.7% | 6 | 3.4M | 27.1% | 1 | | Aug 2026 | 1M | 7.2% | 6 | 4.1M | 29.4% | 1 | | Sep 2026 | 823K | 6% | 6 | 4.1M | 29.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Audemars Piguet’s and Rolex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audemars Piguet**: Measured on the search term “audemars piguet”. - **Rolex**: Measured on the search term “rolex”. - [Audemars Piguet profile](/demand/global-en/brands/audemars-piguet) - [Rolex profile](/demand/global-en/brands/rolex) - [All luxury watch brands worldwide](/demand/global-en/categories/luxury-watch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Audemars Piguet or Rolex more popular in search? In September 2026, Rolex had more branded searches than Audemars Piguet among luxury watch brands worldwide. Rolex had about 4.1 million branded searches, while Audemars Piguet had 823,000. Rolex made up 29.7% of all luxury watch brand searches we track, and Audemars Piguet accounted for 6%. ## Cite this page Brandwave. "Audemars Piguet vs Rolex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/audemars-piguet-vs-rolex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/audemars-piguet-vs-rolex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.