---
title: "Attio vs Close: Which is more popular by branded search?"
description: "Which is more popular in search, Attio or Close? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/attio-vs-close-crm"
publisher: "Brandwave"
---

# Attio vs Close: Which is more popular by branded search?

Which is more popular in search, Attio or Close? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Attio and Close
- **Competitive set**: CRM platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Attio Share of Search**: 1.8%
- **Close Share of Search**: 0.44%

## Which is more popular in search, Attio or Close?

- In August 2026, Attio had more branded searches than Close among CRM platforms worldwide. Attio was estimated to have 88.9K branded searches compared to Close’s 22.2K, and held a 1.8% Share of Search versus Close’s 0.44%.
- Attio was ahead of Close in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide moved from 0.92% to 1.8%, and its estimated monthly branded searches moved from 51K to 88.9K.
- Across the 11 months ending August 2026, Close’s estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.44%, and its estimated monthly branded searches moved from 19.6K to 22.2K.

## How did search popularity change for CRM platforms worldwide in August 2026?

- Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
- Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.

## Month by month

| Month | Attio estimated searches | Attio Share of Search | Attio rank | Close estimated searches | Close Share of Search | Close rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 51K | 0.92% | 5 | 19.6K | 0.35% | 8 |
| Nov 2025 | 49.5K | 1.1% | 5 | 18.9K | 0.41% | 9 |
| Dec 2025 | 49.4K | 1.2% | 5 | 15.7K | 0.37% | 9 |
| Jan 2026 | 60.4K | 1.1% | 5 | 22.3K | 0.41% | 8 |
| Feb 2026 | 73.2K | 1.4% | 5 | 19K | 0.36% | 8 |
| Mar 2026 | 75.6K | 1.3% | 5 | 23K | 0.4% | 8 |
| Apr 2026 | 89K | 1.6% | 5 | 22.3K | 0.41% | 8 |
| May 2026 | 88.9K | 1.7% | 5 | 22.4K | 0.43% | 8 |
| Jun 2026 | 89.8K | 1.6% | 5 | 22.7K | 0.4% | 8 |
| Jul 2026 | 106K | 2% | 5 | 22.7K | 0.43% | 8 |
| Aug 2026 | 88.9K | 1.8% | 5 | 22.2K | 0.44% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Attio’s and Close’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Attio**: Measured on the search terms “attio”, “attio ai”, “attio app”, “attio apps”, “attio call intelligence”, “attio chrome extension”, “attio crm”, “attio crm pricing”, “attio demo”, “attio desktop app”, “attio download”, “attio extension”, “attio forms”, “attio pricing”, “attio sequences”, “attio workflow” and “attio workflows”, summed into one figure.
- **Close**: Measured on the search terms “close crm”, “close crm pricing”, “Close.com”, “Close.io” and “crm close”, summed into one figure.

- [Attio profile](/demand/global-en/brands/attio)
- [Close profile](/demand/global-en/brands/close-crm)
- [All CRM platforms worldwide](/demand/global-en/categories/crm-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Attio or Close?

In August 2026, Attio had more branded searches than Close among CRM platforms worldwide. Attio was estimated to have 88.9K branded searches compared to Close’s 22.2K, and held a 1.8% Share of Search versus Close’s 0.44%.

## Cite this page

Brandwave. "Attio vs Close: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/attio-vs-close-crm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/attio-vs-close-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.