---
title: "Attest vs Kantar: Which is searched more?"
description: "Which is more popular in search, Attest or Kantar? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/attest-vs-kantar"
publisher: "Brandwave"
---

# Attest vs Kantar: Which is searched more?

Which is more popular in search, Attest or Kantar? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Attest and Kantar
- **Competitive set**: Brand tracking platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Attest Share of Search**: 0.07%
- **Kantar Share of Search**: 62.6%

## Which is more popular in search, Attest or Kantar?

- In September 2026, Kantar had more branded searches than Attest among brand tracking platforms worldwide. Kantar was estimated to have 90.5K branded searches compared to Attest’s 100, and held a 62.6% Share of Search versus Attest’s 0.07%.
- Kantar was ahead of Attest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Attest’s estimated Share of Search among brand tracking platforms worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 12 months ending September 2026, Kantar’s estimated Share of Search among brand tracking platforms worldwide moved from 67.2% to 62.6%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for brand tracking platforms worldwide in September 2026?

- In September 2026, Kantar lost estimated Share of Search among brand tracking platforms worldwide, from 66.8% to 62.6%.
- Estimated monthly branded searches for Attest worldwide fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

## Month by month

| Month | Attest estimated searches | Attest Share of Search | Attest rank | Kantar estimated searches | Kantar Share of Search | Kantar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.07% | 6 | 135K | 67.2% | 1 |
| Nov 2025 | 150 | 0.09% | 6 | 110K | 62.5% | 1 |
| Dec 2025 | 100 | 0.07% | 6 | 90.5K | 62.7% | 1 |
| Jan 2026 | 160 | 0.11% | 6 | 90.5K | 62.2% | 1 |
| Feb 2026 | 130 | 0.09% | 6 | 90.5K | 62.6% | 1 |
| Mar 2026 | 140 | 0.08% | 6 | 110K | 62.2% | 1 |
| Apr 2026 | 110 | 0.07% | 6 | 110K | 66.9% | 1 |
| May 2026 | 130 | 0.08% | 6 | 110K | 67.1% | 1 |
| Jun 2026 | 150 | 0.1% | 6 | 90.5K | 62.7% | 1 |
| Jul 2026 | 120 | 0.09% | 6 | 90.5K | 66.8% | 1 |
| Aug 2026 | 110 | 0.08% | 6 | 90.5K | 66.8% | 1 |
| Sep 2026 | 100 | 0.07% | 6 | 90.5K | 62.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Attest’s and Kantar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Attest**: Measured on the search terms “askattest” and “attest brand tracking”, summed into one figure.
- **Kantar**: Measured on the search term “kantar”.

- [Attest profile](/demand/global-en/brands/attest)
- [Kantar profile](/demand/global-en/brands/kantar)
- [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Attest or Kantar?

In September 2026, Kantar had more branded searches than Attest among brand tracking platforms worldwide. Kantar was estimated to have 90.5K branded searches compared to Attest’s 100, and held a 62.6% Share of Search versus Attest’s 0.07%.

## Cite this page

Brandwave. "Attest vs Kantar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/attest-vs-kantar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/attest-vs-kantar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.