--- title: "Atlas Obscura vs Culture Trip: Which is searched more?" description: "Is Atlas Obscura or Culture Trip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/atlas-obscura-vs-culture-trip" publisher: "Brandwave" --- # Atlas Obscura vs Culture Trip: Which is searched more? Is Atlas Obscura or Culture Trip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlas Obscura and Culture Trip - **Competitive set**: Travel guide platforms - **Market**: Global - **Month measured**: Sep 2026 - **Atlas Obscura Share of Search**: 1.7% - **Culture Trip Share of Search**: 0.06% ## Is Atlas Obscura or Culture Trip more popular in search? - In September 2026, Atlas Obscura had more branded searches than Culture Trip among travel guide platforms worldwide. Atlas Obscura had about 90,500 branded searches, while Culture Trip had 2,900. Atlas Obscura made up 1.7% of all travel guide platform searches we track, and Culture Trip accounted for 0.06%. - Atlas Obscura was ahead of Culture Trip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Atlas Obscura’s share of searches among travel guide platforms worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Culture Trip’s share of searches among travel guide platforms worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## How did search popularity change for travel guide platforms worldwide in September 2026? - In September 2026, Lonely Planet overtook Atlas Obscura and Rick Steves to rank 5th among travel guide platforms worldwide, with 2.1% of the searches. - Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Atlas Obscura worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Atlas Obscura estimated searches | Atlas Obscura Share of Search | Atlas Obscura rank | Culture Trip estimated searches | Culture Trip Share of Search | Culture Trip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.1% | 6 | 4.4K | 0.08% | 9 | | Nov 2025 | 110K | 2.1% | 6 | 3.6K | 0.07% | 9 | | Dec 2025 | 90.5K | 2% | 7 | 2.9K | 0.07% | 9 | | Jan 2026 | 90.5K | 1.7% | 7 | 3.6K | 0.07% | 9 | | Feb 2026 | 90.5K | 1.7% | 6 | 3.6K | 0.07% | 9 | | Mar 2026 | 110K | 1.9% | 7 | 3.6K | 0.06% | 9 | | Apr 2026 | 90.5K | 1.7% | 7 | 3.6K | 0.07% | 9 | | May 2026 | 110K | 1.8% | 5 | 3.6K | 0.06% | 9 | | Jun 2026 | 110K | 1.8% | 5 | 2.9K | 0.05% | 9 | | Jul 2026 | 110K | 1.8% | 5 | 2.9K | 0.05% | 9 | | Aug 2026 | 110K | 1.8% | 5 | 2.9K | 0.05% | 9 | | Sep 2026 | 90.5K | 1.7% | 6 | 2.9K | 0.06% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Atlas Obscura’s and Culture Trip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlas Obscura**: Measured on the search term “atlas obscura”. - **Culture Trip**: Measured on the search term “culture trip”. - [Atlas Obscura profile](/demand/global-en/brands/atlas-obscura) - [Culture Trip profile](/demand/global-en/brands/culture-trip) - [All travel guide platforms worldwide](/demand/global-en/categories/travel-guide-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atlas Obscura or Culture Trip more popular in search? In September 2026, Atlas Obscura had more branded searches than Culture Trip among travel guide platforms worldwide. Atlas Obscura had about 90,500 branded searches, while Culture Trip had 2,900. Atlas Obscura made up 1.7% of all travel guide platform searches we track, and Culture Trip accounted for 0.06%. ## Cite this page Brandwave. "Atlas Obscura vs Culture Trip: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/atlas-obscura-vs-culture-trip This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/atlas-obscura-vs-culture-trip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.